13 Fitzroy Street, London, W1T 4BQ. Tel: 020 7755 3192 Email: info@fitzroviapartnership.com © The Fitzrovia Partnership 2015

The Fitzrovia Partnership

The Fitzrovia Partnership is a Business Improvement District (BID), a geographical area which the local businesses have voted to invest collectively in improving their environment. BIDs provide additional or improved services as identified and requested by local businesses. BIDs are business-led organisations funded by a mandatory levy on all eligible businesses following a successful ballot and operate for a maximum of five years within the legislative framework.

The Fitzrovia Partnership works with community groups, residents and the local authorities to deliver the key themes below identified by our members and set out in our business plan.

  • A Collective Voice
  • Reducing Business Costs
  • Supporting the Business Community
  • Marketing
  • Working Towards Sustainability
  • Increasing Safety and Security

BID Area


The Fitzrovia Partnership Team

Business Improvement District Manager

Lee LyonsLee Lyons has been with the partnership since its voluntary organisation days at the start of 2010, having spent the majority of his career in operational management. He was recruited initially to work on the well-being of the street environment and then became the BID Manager in 2012 with the inception of the Business Improvement District.

Lee’s last role in operations management was managing a team of 100 staff in the security sector, with the main part in Retail, Shopping Centres, the Metropolitan Police and MOD contractors.


David FeredayDavid Fereday comes to The Fitzrovia Partnership with over 10 years’ experience in the BID industry, having worked as Operations and Crime Reduction Management roles.  David’s focus is on working in partnership with the police and council to ensure the street environment is a better place to be.



Business Support

Nancy RogersNancy Rogers joined the BID in November 2015 and provides Business Support for the Partnership team. Nancy brings a wealth of BID Industry experience having worked at Vauxhall One BID and prior to this worked in the public sector for a number of years providing Business Support.



Marketing & Communications Manager

Shanta BhagwandinShanta Bhagwandin came to the BID in February 2014, after working at Kingston First the BID for Kingston for six years where she managed their events strategy and gained experience of managing operational projects such as the Christmas Lights, London in Bloom, pop-ups and the Market.

Previous to working for BIDS, she worked in Retail Buying for a department store, PR both in-house and agency and non-profit events and marketing positions.


Business & Sustainability Manager

Graham PhilpotGraham Philpot joined the BID in December 2012 as the Marketing & Communications Manager, having joined from Forward Swindon specialising in Economic Development and inward investment.

He has a wealth of experience in this area and also in retail management and broadcast media. Graham moved across to a more specialised role within the BID in early 2014, concentrating on sustainability projects, the public realm, and investment.


Business Engagement Manager

Siobahn FosterSiobhán Foster joined the BID in May 2014 to ensure value based partnership and highly productive results are achieved across all projects and services for our membership. Responsible for engagement with existing businesses, membership expansion and best practice implementation.

Previous to this role, Siobhán has worked in the private sector for international media and property development/place making organisations in both Project Management and Executive Support roles at board level delivering business change and engagement projects from scope to completion.

Marketing Assistant

Annabel HornsbyAnnabel Hornsby After working in Sheffield for two years, Annabel has moved to London to join our team as Marketing Executive. She will work alongside our Marketing Manager to help deliver marketing initiatives and is responsible for the development of our social media channels.




Sue BrownSue Brown Sue joined the BID team in September 2014 to look after commodity cost savings for all Partnership members; the aim being to neutralise member levy by means of informed procurement.

Sue brings extensive experience in supply chain management for the electronic manufacturing industry covering all areas of sales and purchasing negotiation. Clients have varied from Formula 1 and MOD projects to those starting at concept of a new product through to mass production.


Public Realm Ambassador

Wojciech WojteczekWojciech Wojteczek came to The Fitzrovia Partnership in June 2015, after working at Kingston First BID as Town Centre Ranger, He is responsible for the supervision of our Waste and Recycling Schemes and liaison with local authorities in the management of Fitzrovia’s streetscape.




Theresa OConnellTheresa O’Connell joined The Partnership as an Ambassador in September 2015.  Theresa brings to the role of business engagement a great understanding of people liaison having worked in retail, with the elderly firstly with Age Concern and then as a care home activity coordinator and as a volunteer with homeless individuals.



The Fitzrovia Partnership Board

Board of Directors


David Whittleton
Group Board Director
Deputy Chairman, Arup

Main Board:

Sean Affleck
Founding Member, Make

John Bonning
Director, The Building Centre

David Byrne
Chief Executive, The Doctors Laboratory

Keith Lawrence
Operations Director, Health Management UCLH

Ben Ferrer
General Manager, myhotels Group

Leonora Popaj
Director, Pied a Terre

Rebecca De Souza
Head of HR, Heal and Son Ltd

Pawan Tarigopula
Store Manager, Sainsbury’s

Ben Fugler
Partner, Fuglers/English Rose Estates

Aristos Papasavva
Owner, Gigs

Colin Wilcox
Assistant Director, City of London

Richard Baldwin
Head of Development, Derwent London

Max Neufeld
Chairman, Charlotte Street Association

Wesley Skow
Chairman, Fitzroy Square Neighbourhood Association

Observers to Board

Cllr Sally Gimson
Cabinet Member for Sustainability and Environment, Camden Council

Genny Fernandes
Business Opportunities Manager, Camden Council

Board Sub-Groups

The BID’s seeks to embrace the business and wider community with a programme of work that delivers a district with a strong sense of identity and that is clean and safe for all.

To help guide the BID a number of sector focus groups have been set up to encourage participation and help to add value to the running of the BID.

  • Tottenham Court Road Group
  • Charlotte Street Group
  • Office Sector Group
  • Community Group
  • Small Business Group

If you would like to participate in a group that represents your business please contact the team.

Tottenham Court Road Group

The Tottenham Court Road Group aims to listen to the voice of retailers along Tottenham Court Road and the surrounding area, and deliver on projects aimed at driving footfall, supporting the retail calendar, creating a brand identity, and promoting events that we and our members are hosting.

Charlotte Street Group

Charlotte Street and the neighbouring area, plays a leading role in creating the vibrancy that attracts people working and living in the area, alongside a fabulous range of restaurants, and this forum makes sure that their views are represented, whilst we increase awareness of the destination and ensure the quality of the street environment.

Office Sector Group

This group involves the office community on an agenda that includes joint procurement initiatives, building B2B relationships, helping offices to feel safe and secure, supporting improved skill sets, staff benefits and welfare. The group is a platform for servicing common issues, and highlighting offers and events impact the office sector.

Community Group

The Community Group recognises the residents’ inclusive voice within Fitzrovia – therefore, this group is reflective of residential, community groups and third sector interests. This is the group that provides the community with a conduit to business, as well as promoting community issues and events in their own right.

Small Business Group

The Small Business Group is made up of small businesses and independent traders which make up an integral part of Fitzrovia. The group will support a range of projects to benefit the sector, and help to integrate small businesses into the larger business agenda.


The Board consists of up to 18 members:

  • Up to 2 Board members are taken from each of the sector based sub-groups and the community sub-group;
  • Up to 6 other Board members are taken from the BID constituency;
  • Up to 4 positions on the Board are provided to representatives of the organisation’s voluntary members;
  • Up to 2 small businesses who do not form part of the formal BID constituency
  • Up to 2 property owners within the BID district

The Board sub-groups consist of between 6 and 12 members representative of their particular sector:

  • Membership of the business led sub-groups are invited from the BID constituents and from small business voluntary members;
  • Membership of the Community Group is invited from those organisations advised by the London Borough of Camden.

The Board endeavours to secure members from a combination of large and small businesses within the BID constituency and representation from different sectors within the district;

In addition the following organisations may sit on the Board;

  • London Borough of Camden
  • Metropolitan Police
  • Transport for London

As Observers to the Board, these representatives act in an advisory role and are nominated by their respective organisations;

Quorum is a minimum of three Directors.  BID constituents should always form the majority.

BID Documents

  • The BID Business Plan sets out businesses’ priorities for improvements for the area and area services, as well as how the BID will be managed and operated.
  • This document becomes legally binding once a ballot has been won and becomes the framework within which the BID will operate.
  • An Operating Agreement is entered into between a BID and their local authority governing how the BID levy monies are collected and administered and passed over to the BID.
  • BIDs enter into Baseline Agreement with their local authority and other service providers, which specify the level of service provision in the area. These ensure that any services the BID provides are additional.

Performance Measurement

  • It is important for BIDs to measure performance to demonstrate the return on investment to levy payers through activities in the area.
  • Industry Accreditation is focused on ensuring quality management systems exist within BIDs.

BID Renewal

  • BIDs operate for a maximum of five years within the legislative framework. If they wish to continue they must go through a renewal ballot process to secure another BID term of up to five years.


The ability of the Partnership to drive added value for the business community is correlated with its membership base.

Collectives can deliver promotional and operational activities which individual businesses often find difficult to achieve.  Within a large collective, individual members will have the opportunity of working with one another to add value to their business growth.  These aspirations are at the very heart of The Fitzrovia Partnership.

Interested in becoming a Voluntary Member?

The Fitzrovia Partnership welcomes new members.  There are two levels of Voluntary Membership that businesses can choose from:

Contributing Voluntary Membership

FULL ACCESS to ALL of The Partnership’s services, schemes and events.

Voluntary FEE of 1.01% of your Rateable Value

Associate Voluntary Membership

Receipt of the Partnership’s general communications


To find out the benefits of Membership to your business please give our Business Engagement Manager, Siobhán Foster via email or call on 020 7755 3192.