The well received Christmas@Fitzrovia newspaper was packed full of fantastic gifts, offers and festive ideas available across the area, including Tottenham Court Road, such as at Heal’s (pictured with MD James Thomson) and Paperchase. In our Eat@Fitzrovia section, BID Members such as Pied a Terre and Pescatori showcased some of the more unusual Christmas dinners that were on offer at the world renowned Charlotte Street. Our 30,000 copies were snapped up before the end of the campaign, with a record number finding their way into local offices, homes and eager visitors.
Fitzrovia was treated to some traditionally themed Christmas lights during the promotional campaign, which stretched from the south to the north end of Tottenham Court Road, around Goodge Street, up Charlotte Street, and up to the edge of Percy Street.
Combined with our festive e-blasts, special offers, informed Enjoy Fitzrovia website, and newly launched Christmas@Fitzrovia newspaper, the aim was to encourage those who are working and living in Fitzrovia to discover London’s Homeware Capital and indulge at the West End’s Food & Drink Quarter during Christmas.
With a visible increase in footfall and validated data provided by our colleagues at Springboard, it seems that the 2013 festive period was one of the most popular yet, and certainly a positive outcome achieved by the BID for all of our Members.