Feast@Fitzrovia, the Partnership’s campaign to promote the food and drink offer on Charlotte Street and surrounding streets, showcased the area’s best and brightest culinary offerings to those who live, work and play in Fitrovia.
Running from Monday, 26 June to Sunday, 3 July Feast@Fitzrovia included restaurant events, special offers and menus as well as the Charlotte Street Summer Fayre.
Feast@Fitzrovia promotion also grew this year with use of dedicated PR, Print and Social Media campaigns:
The BID appointed Frank PR on the lead up to the campaign with the objective of raising the profile of Charlotte Street and Fitzrovia as a destination for a wide variety of global food. A press launch was delivered and London Media and bloggers targeted. Great coverage was secured in Metro, ES Homes & Property’s as well as listings in lifestyle websites such as Culture Whisper and Londondist.com
Whilst the team is still busy collating all of the results from Feast@Fiztrovia the below gives an overview of this year’s increased activity.
27 June – 3 July
This was a chance for local residents, workers and visitors to discover specially created menus for the festival and exclusive dining offers. The aim was to drive footfall back to restaurants and cafes participating.
Outcome: 829 vouchers were downloaded from the EnjoyFitzrovia website over the course of the week.
27 June – 3 July
Over the course of the week our restaurants and cafes organised a variety of events including collaborative dinners delivered by The Fitzrovia Collective at Salt Yard, creative crafts and cocktails at Saucer & Spritz and a Bondi brunch at Dickie Fitz.
Charlotte Street Summer Fayre
Friday, 1 July
Footfall on Charlotte Street increased 19.5% week on week. From 10,868 recorded visits on Friday, 24 June up to 12,988 on Friday, 1 July. Both days had a mixture of rain, cloud and some sunshine.
A big thanks to the businesses that participated and all members that came down to help us make Feast@Fitzrovia 2016 so great!