Showcasing Tottenham Court Road to the national audience

The Fitzrovia Partnership showcased London’s Capital of Homeware, Tottenham Court Road at this year’s Ideal Home Show, as we highlighted in previous editions.

A big thank you goes to all of the BID retailers who took part and donated prizes- BoConcept, Dreams, Dwell, Hammonds, Heal & Son, Highly Sprung, Lombok, Multiyork, Paolo Marchetti Interiors, Currys/PC World, and West Elm.

The objective to raise the street’s and the retailers’ brand profiles were very successful. Here are some of the campaign highlights in figures:

• We attended the show for 17 days, and during that time, around 300,000 visitors attended
• 13 Homeware businesses donated a prize towards our £15,000 competition give-away
• We received over 2,500 entrants to the competition – 0.8% of the entire footfall
• We gave out over 6,000 branded Shop@Fitzrovia Tottenham Court Road goodie bags with our BID Members’ marketing literature in them

Competition entrants were encouraged to select one of the 13 prizes on offer, with the chance to win £5,000 in gift vouchers to spend in the participating Tottenham Court Road retailers’ stores. The winners will be announced via our website next Monday (28 April).