13 Fitzroy Street, London, W1T 4BQ. Tel: 020 7755 3192 Email: info@fitzroviapartnership.com @Fitzpartnership © The Fitzrovia Partnership 2019

Businesses Pledge to go Green in Fitzrovia

In March, local businesses in Fitzrovia pledged to make a difference by taking action to improve air quality in London at an event hosted by The Fitzrovia Partnership.

The event – supported by The Mayor of London’s new air quality public awareness campaign ‘Breathe Better Together’ – was aimed at helping Members and commercial businesses in the area make small changes by reducing their exposure to pollution and to help improve local air quality.

Engaging on a 1-2-1 basis with the district’s SMEs and larger organisations operating in some of the most polluted parts of Fitzrovia, the BID aided businesses in committing to make positive changes by developing a bespoke action plan that tackled the issue with some impactful and decisive outcomes, such as reviewing travel to work plans, taxi usage for short distance business meetings, and boiler emissions.

To mark the occasion, these companies made public their pledges at the event held at The Building Centre, and attended by Councillor Sally Gimson, Cabinet Member for Sustainability and Environment, London Borough of Camden – which saw them become local Air Quality Champions. The pledges include:

  • Raising the profile of air quality
  • Reducing gas consumption and installing low NOx technology
  • Promoting walking and cycling to staff
  • Reducing the number of deliveries servicing the business
  • Exploring low emission alternatives to the delivery fleet.

The next stage of the air quality programme will commence from May. The Fitzrovia Partnership will play an active role with the Air Quality Champions in developing a freight consolidation trial working with London Borough of Camden and Cross River Partnership’s ‘Cleaner Air, Better Business’ initiative, to reduce the number of supply chain vehicles on the roads going to the Champions’ edifices and mitigate against their pollution.

Future interventions will also include better targeted promotion of walking and cycling for traveling to work purposes, ‘greening’ Fitzrovia with hanging window boxes, planters, pop-up parks and a greater emphasis on biodiversity, and lobbying for new electric vehicle charging points located within the area for the Champions to use.

Participating Businesses

  • Arup
  • British Film Institute
  • British Cardiovascular Society
  • Cafe Nero
  • David Miller Architects
  • Derwent London
  • Feilden Clegg Bradley Studios
  • Gaucho Restaurant Group
  • Heal & Son
  • Hudson’s Property
  • Imagination Group
  • Pied a Terre
  • Sainsbury’s
  • Say Media
  • Target MCG
  • The Academy Hotel London
  • The Building Centre
  • The Doctors Laboratory

Contact us to find out more about the scheme and how your business can become an Air Quality Champion.