PRESS RELEASE – FINAL
For Immediate Release
4 December 2013
Help spread some Christmas cheer with Fitzrovia Partnership
Following on from the successful Christmas lights switch-on for Fitzrovia, The Fitzrovia Partnership Business Improvement District and University College London Hospital (UCLH) are launching a gift appeal and calling on local businesses and the community to make a difference this Christmas by spreading some festive cheer, raising a smile and ensuring that the many children who are receiving treatment at the UCLH over the festive period, don’t miss out.
The gift appeal, which takes place between Wednesday 4 December and Friday 20 December, will see donated presents delivered to youngsters at the hospital in time for Christmas, allowing those unable to get home for the holidays to enjoy a little Christmas cheer.
Last week saw the first ever set of Christmas decorations for Tottenham Court Road, Charlotte Street and Goodge Street officially unveiled by UCLH Head of Children’s Services- Daniel Wood, as well as some of the young patients and their families from UCLH.
For the next four weeks the public will be able to enjoy a host of festive decorations, which include a dazzling display of white chandelier style lights, winter themed decorations and two full sized decorated Christmas trees at Whitfield Gardens and the corner of UCLH. In addition, many of the local retailers will be getting into the Christmas spirit by extending their opening hours and offering discounts and giveaways during the Christmas period.
During these festivities, the BID is urging those who work, live, and visit Fitzrovia to dig a bit deeper this Christmas and really make a difference to the children at UCLH.
Lee Lyons, BID Manager at The Fitzrovia Partnership said:
“This year we are looking to add some additional festive sparkle to those in the community who will need it most and help make sure the youngsters and their families being cared for have a Christmas to remember. We’re urging those who work, live and visit the area to help us to make a difference this Christmas, by picking up an extra present to give to a child in their hospital ward this year.
Daniel Wood, UCLH Head of Children’s Services said:
“Being unable to get home at this time of year seems especially hard on those children and young people who will be spending Christmas here at UCLH. We specialise in treating these youngsters for very serious conditions and at this time of year, it can obviously be a very distressing occasion for them. Also, we have to consider the impact upon the wider family, as we know that about 70% of our patients’ parents live too far from home to get back over the holidays, placing additional stress in an already sensitive situation. That’s why we are asking for your help.”
In addition, local companies are being asked to make a financial contribution or donate some stock to the hospital, kick started by Fitzrovia IT already pledging £1000 to UCLH to ensure that families have somewhere to stay over the Christmas period while Meercat Associates have given two new PlayStation 3s to the ward, for the children to enjoy.
Businesses and members of the public can drop off gifts at the collection point located at 13 Fitzroy Street, W1T 4BQ from Monday to Friday between 10am and 6pm until Friday 20 December.
Notes to Editors
UCLH Charitable Foundation is a charity that primarily supports projects within the University College London Hospitals NHS Foundation Trust. The charity supports the funding of equipment, buildings and research.
The lights were switched on at 3pm on Thursday 21 November by Daniel Wood, Head of Children’s Services, UCLH, and some of the young patients in the hospital’s serious illness wards. Images are available upon request.
For media enquiries about The Fitzrovia Partnership, please contact London Communications Agency;
Suzi Lawrence, email@example.com, 0207 612 8493
Kajal Shah, firstname.lastname@example.org, 0207 291 1503
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