13 Fitzroy Street, London, W1T 4BQ. Tel: 020 7755 3192 Email: info@fitzroviapartnership.com @Fitzpartnership © The Fitzrovia Partnership 2020

The Fitzrovia Partnership Team


Lee Lyons has been with the partnership since its voluntary organisation days at the start of 2010, having spent the majority of his career in operational management. He was recruited initially to work on the well-being of the street environment and then became the BID Manager in 2012 with the inception of the Business Improvement District.

Email Lee
Tel: 020 7755 3192
Mobile: 07540 203 865


Nancy Rogers joined the BID in November 2015 and provides Business Support for the Partnership team. Nancy brings a wealth of BID Industry experience having worked at Vauxhall One BID and prior to this worked in the public sector for a number of years providing Business Support.

Email Nancy
Tel: 020 7755 3192
Mobile: 07544 461 480


Dan Sandford brings over 25 years experience to the role having worked in a broad range of operational business roles with a track record in Public and Private Sector environments. His focus is to work in partnership with the local authorities to ensure that Fitzrovia public realm is safer and cleaner and to also lead placemaking strategy and delivery.

Email Dan
Tel: 020 7755 3398
Mobile: 07715 409 253


Bee de Soto joined The Partnership from an extensive marketing background, having successfully run a marketing agency working with clients based across the South of England. She devises the marketing plan and oversees all marketing and communications to our member businesses and to promote Fitzrovia as a destination.

Email Bee
Tel: 020 7755 5013
Mobile: 07930 953 392


Omar Charlemagne joined The Partnership in the newly created role, Saving Project Manager, in April 2019. His role is to secure the best rates and services for member businesses such as business rate savings, cost efficiencies for stationery, utilities, waste collection etc.

Email Omar
Tel: 020 7755 3389
Mobile: 07841 116 448


Amy Gershfield joined The Partnership in January 2019, having spent over 15 years in the media industry as a television producer and journalist. Her role is to develop the membership, the member benefits programme and key member events.

Email Amy
Tel: 020 7755 5014
Mobile: 07946 513 006


Farid Aliev joined The Partnership in the newly created role, Place Management Supervisor, in March 2019.  Farid’s focus is on working in partnership with the police and council to ensure the street environment is a better place for a member of public and businesses.

Email Farid
Tel: 020 7755 3395
Mobile: 07740 545 925


Stephanie Brown joined The Partnership in September 2019 with experience in B2B and B2C marketing. In her role, she co-ordinates the weekly enewsletters to promote member businesses in the area, manages all social media platforms and assists with campaigns and events.

Email Stephanie
Tel: 020 7755 5013
Mobile: 07702 668 479


Wojciech Wojteczek came to The Fitzrovia Partnership in June 2015, after working at Kingston First BID as Town Centre Ranger. He is responsible for the supervision of our Waste and Recycling Schemes and liaison with local authorities in the management of Fitzrovia’s streetscape.

Email Wojciech
Tel: 020 7755 3192
Mobile: 07702 494 548


The Fitzrovia Partnership work with Allied Universal Security to provide a specialist Street Warden service for the area. Two street wardens currently patrol the area, liaise with local authorities on a weekly basis and help with reporting and deterring crime in the area.  

Email Farid
Tel: 020 7755 3395
Mobile: 07740 545 925

The Fitzrovia Partnership Board


David Whittleton
Chairman Trustee


David Byrne
Chief Executive
The Doctors Laboratory

Celia Caulcott
Vice Provost (Enterprise and London), UCL

Rebecca De Souza
Retail Director

Jason Parker
Make Architects

John Bonning
The Building Centre

Simon Wolny

Rebecca Hossack
Rebecca Hossack Gallery

Niccolo Consigli
General Manager
My Bloomsbury

Aristos Papasavva

David Berens

Tom Leathart
Assistant Director
City of London Corporation

Tom French
Derwent London

Warren Fry
Operations Manager

Jimmy Munoz
Local Director
Metro Bank


Cllr Adam Harrison
Cabinet Member for Improving Camden’s Environment
Camden Council

Genny Fernandes
Business Opportunities Manager Camden Council

Richard Berns
The Metropolitan Police


The Board consists of up to 18 members:

  • Up to 2 Board members are taken from each of the sector based sub-groups and the community sub-group;
  • Up to 6 other Board members are taken from the BID constituency;
  • Up to 4 positions on the Board are provided to representatives of the organisation’s voluntary members;
  • Up to 2 small businesses who do not form part of the formal BID constituency
  • Up to 2 property owners within the BID district

The Board sub-groups consist of between 6 and 12 members representative of their particular sector:

  • Membership of the business led sub-groups are invited from the BID constituents and from small business voluntary members;
  • Membership of the Community Group is invited from those organisations advised by the London Borough of Camden.

The Board endeavours to secure members from a combination of large and small businesses within the BID constituency and representation from different sectors within the district;

In addition the following organisations may sit on the Board;

  • London Borough of Camden
  • Metropolitan Police
  • Transport for London

As Observers to the Board, these representatives act in an advisory role and are nominated by their respective organisations;

Quorum is a minimum of three Directors.  BID constituents should always form the majority.

BID Documents

  • The BID Business Plan sets out businesses’ priorities for improvements for the area and area services, as well as how the BID will be managed and operated.
  • This document becomes legally binding once a ballot has been won and becomes the framework within which the BID will operate.
  • An Operating Agreement is entered into between a BID and their local authority governing how the BID levy monies are collected and administered and passed over to the BID.
  • BIDs enter into Baseline Agreement with their local authority and other service providers, which specify the level of service provision in the area. These ensure that any services the BID provides are additional.

Performance Measurement

  • It is important for BIDs to measure performance to demonstrate the return on investment to levy payers through activities in the area.
  • British BIDs Accreditation is focused on ensuring quality management systems exist within BIDs.

BID Renewal

  • BIDs operate for a maximum of five years within the legislative framework. If they wish to continue they must go through a renewal ballot process to secure another BID term of up to five years.

Board Sub-Groups

The BID’s seeks to embrace the business and wider community. To help guide the programme of work delivered by the BID, a number of sector focus groups have been set up to encourage participation and help to add value to the running of the BID.

  • Retail Group
  • Restaurant and Evening Economy
  • Office Sector Group
  • Community Group

Please see August 2019 Sub-Group Presentation.

How you can participate

Retail Sub Group

The Retail Sub Group listens to the voice of retailers along Tottenham Court Road and the surrounding area to deliver on projects aimed at driving footfall, supporting the retail calendar, establishing a strong identity and a premium shopping destination, and promoting events in Fitzrovia.

Office Sub Group

The office community focuses include sustainability and joint procurement initiatives, B2B relationships, safe and clean, upskilling, staff benefits and welfare. This is a platform for servicing common issues and highlighting the benefits of working in Fitzrovia.

Restaurant and Evening Economy Sub Group

Charlotte Street and the neighbouring area, plays a leading role in creating the vibrancy that attracts people working and living in the area, alongside a fabulous range of independent restaurants, cafes and bars. This forum makes sure that their views are represented and that promotions and events meet their needs.

Community Sub Group

The Community Group recognises the residents’ inclusive voice within Fitzrovia – therefore, this group is reflective of residential, community groups and third sector interests. This is the group that provides the community with a conduit to business, as well as promoting community issues and events in their own right.

If you would like to participate in a group that represents your business please contact the team.