13 Fitzroy Street, London, W1T 4BQ. Tel: 020 7755 3192 Email: info@fitzroviapartnership.com @Fitzpartnership © The Fitzrovia Partnership 2020

The Fitzrovia Partnership Team


Lee Lyons has been with the partnership since its voluntary organisation days at the start of 2010, having spent the majority of his career in operational management. He was recruited initially to work on the well-being of the street environment and then became the BID Manager in 2012 with the inception of the Business Improvement District.

Email Lee
Tel: 020 7755 3192
Mobile: 07540 203 865


Nancy Rogers joined the BID in November 2015 and provides Business Support for the Partnership team. Nancy brings a wealth of BID Industry experience having worked at Vauxhall One BID and prior to this worked in the public sector for a number of years providing Business Support.

Email Nancy
Tel: 020 7755 3192
Mobile: 07544 461 480


Dan Sandford brings over 25 years experience to the role having worked in a broad range of operational business roles with a track record in Public and Private Sector environments. His focus is to work in partnership with the local authorities to ensure that Fitzrovia public realm is safer and cleaner and to also lead placemaking strategy and delivery.

Email Dan
Tel: 020 7755 3398
Mobile: 07715 409 253


Bee de Soto joined The Partnership from an extensive marketing background, having successfully run a marketing agency working with clients based across the South of England. She devises the marketing plan and oversees all marketing and communications to our member businesses and to promote Fitzrovia as a destination.

Email Bee
Tel: 020 7755 5013
Mobile: 07930 953 392


Omar Charlemagne joined The Partnership in the newly created role, Saving Project Manager, in April 2019. His role is to secure the best rates and services for member businesses such as business rate savings, cost efficiencies for stationery, utilities, waste collection etc.

Email Omar
Tel: 020 7755 3389
Mobile: 07841 116 448


Amy Gershfield joined The Partnership in January 2019, having spent over 15 years in the media industry as a television producer and journalist. Her role is to develop the membership, the member benefits programme and key member events.

Email Amy
Tel: 020 7755 5014
Mobile: 07946 513 006


Farid Aliev joined The Partnership in the newly created role, Place Management Supervisor, in March 2019.  Farid’s focus is on working in partnership with the police and council to ensure the street environment is a better place for a member of public and businesses.

Email Farid
Tel: 020 7755 3395
Mobile: 07740 545 925


Stephanie Brown joined The Partnership in September 2019 with experience in B2B and B2C marketing. In her role, she co-ordinates the weekly enewsletters to promote member businesses in the area, manages all social media platforms and assists with campaigns and events.

Email Stephanie
Tel: 020 7755 5013
Mobile: 07702 668 479


Wojciech Wojteczek came to The Fitzrovia Partnership in June 2015, after working at Kingston First BID as Town Centre Ranger. He is responsible for the supervision of our Waste and Recycling Schemes and liaison with local authorities in the management of Fitzrovia’s streetscape.

Email Wojciech
Tel: 020 7755 3192
Mobile: 07702 494 548


The Fitzrovia Partnership work with Allied Universal Security to provide a specialist Street Warden service for the area. Two street wardens currently patrol the area, liaise with local authorities on a weekly basis and help with reporting and deterring crime in the area.  

Email Farid
Tel: 020 7755 3395
Mobile: 07740 545 925