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3. Sustainable working

Sustainable working

We promote the district’s approach to sustainability and environmental awareness, supporting new schemes and initiatives.


Opportunities in Fitzrovia | Fitzrovia Village

In the Summer of 2019. The Fitzrovia Partnership commissioned ARUP to work in partnership with us to inform our placemaking strategy and develop our vision for cleaner air and heathier streets in Fitzrovia. In January 2020, ARUP presented the partnership with feasibility and concept designs for Fitzrovia Village, in line with The Mayor of London’s Healthy Streets agenda.

The Vision is to increase walking & cycling through re-imagined public realm; to create a safer, inclusive environment for pedestrian, cycle and vehicle users through improved streetscape design; to reduce and mitigate vehicle emissions and reduce surface transport creating a healthier environment through the promotion of sustainable transport alternatives; and to support economic growth and regeneration through increased footfall, dwell time and the introduction of Smart City technology

Specific ambitions for each of the three streets include:
• The development of Charlotte Street as a distinctive destination for food, beverage and hospitality through a sensitive design proposal that responds to user and local resident needs with consideration to the historic and cultural context.
• Strengthen the character and identity of Warren Street by encouraging greater visitor numbers through enhanced connectivity and a re-imagined public realm;
• Improvements to the public realm on Fitzroy Street to consider the scale of the buildings and the relationship between the frontages and the streetscape to create a more welcoming experience
The Fitzrovia Village report presents a range of short, medium and long term opportunities and interventions that support meeting these objectives.

Whilst the covid-19 pandemic presents many challenges and obstacles for business, we have been delighted to work with London Borough of Camden during the course of 2020 that has enabled us to monitor and test some of the concepts with the Streatery Project, where pavement widening interventions have been made on Charlotte Street and Warren Street (in addition to Cleveland and Goodge Street) to enable greater flexibility for hospitality businesses to trade outside and to support enabling safe social distancing. A dedicated cycle lane has also been installed on Charlotte Street.

The Partnership have been monitoring how these spaces are being used with AI technology that counts pedestrian, active travel and vehicle movements (with the ability to identify vehicle types) which is feeding into the next stages of this project.

As the project evolves, we will be supporting London Borough of Camden with full and appropriate consultation with all Fitzrovia stakeholders before any permanent interventions are introduced.

Read the full report