Events and promotions
Our unique events, business collaborations and marketing programmes with bespoke offers for member organisations, make the area a fun and vibrant place to be.
At a glance:
Sweet F’Eat is a food, drink and retail trail around Fitzrovia which showcases the area’s diverse mix of independent and UK flagship venues. Sweet F’Eat 2019 saw more than 2,000 samples distributed by 22 participating venues across the area. Footfall increased by 17,000 additional visitors who took part in breakfast, lunch and happy hour trails. The busiest time was 1pm but there was also a noticeable increase in dwell time after 5pm with 37% of participants enjoying the Happy Hour trail, compared to 41% for lunch and 22% for breakfast. Participating venues reported an increase in trade both on the day and following the promotion. This was also a platform for them to market back to participants with bounceback offers. Overall a great success.