03.
PERFORMANCE HIGHLIGHTS
London’s recovery from the pandemic depends on a thriving and inclusive economy around the clock. The Fitzrovia Partnership actively represents the area’s evening economy, working with local businesses and stakeholders to develop a vibrant area whilst providing a positive and safe experience for workers, residents, and visitors. 
Amy Lamé, Night Czar, City Hall
THE PAST FIVE YEARS
There are a number of common themes to which the Fitzrovia Partnership has focused its activity:
PERFORMANCE HIGHLIGHTS: THE PAST FIVE YEARS
Delivering on six key Business Priorities
1. Shaping Change >
2. Reducing Costs >
3. Sustainable Working >
4. Safer and Cleaner >
5. Events and Promotion >
6. Insight >
PERFORMANCE HIGHLIGHTS:
THE PAST FIVE YEARS
1. Shaping Change
We have provided businesses with an influential voice to stimulate change and where necessary resolve challenges and take advantage of opportunities.
We have worked in partnership with, and lobbied local government, to help support our business community to grow and flourish in Fitzrovia.
PERFORMANCE HIGHLIGHTS:
THE PAST FIVE YEARS
2. Reducing Costs
To date, The Partnership has identified and achieved accumulated savings to members of circa £4.6m through SMART purchasing of 17 key commodities including Energy, Office Supplies, Training, Waste & Recycling and Business Rates savings. The Partnership’s savings scheme is the most successful in the BID sector.
PERFORMANCE HIGHLIGHTS:
THE PAST FIVE YEARS
3. Sustainable Working
We have promoted the district’s approach to sustainability and environmental awareness striving for a healthier and more cost-effective operating environment and enhancing both individual businesses and the area’s environmental credentials.
PERFORMANCE HIGHLIGHTS:
THE PAST FIVE YEARS
4. Safer and Cleaner
We have explored innovative and effective ways of working to ensure Fitzrovia is memorable and inspiring. Our daily safety, security and environmental patrols make our streets safer, cleaner and more welcoming. We have reviewed how we manage and enjoy public space, what takes place and how it looks and feels – advocating change where necessary.
PERFORMANCE HIGHLIGHTS:
THE PAST FIVE YEARS
5. Events and Promotion
The Partnership has developed the reputation and positioning of Fitzrovia and promoted a cohesive identity for our commercial hubs of Tottenham Court Road and Charlotte Street through intelligent and adventurous promotional activity. We work closely with Camden Council to promote the district and have collaborated with neighbouring West End organisations in a collective promotional strategy raising the profile of Fitzrovia for corporate, worker and consumer audiences.
PERFORMANCE HIGHLIGHTS:
THE PAST FIVE YEARS
6. Insight
Fitzrovia is home to international organisations as well as a range of commercial offices, national and independent shops, restaurants and leisure operators. As a collective, The Partnership has brought them together through business-focused events to provide access to insight and commercial opportunities. Our weekly insight reports covering footfall, tube station access / egress numbers inform businesses for decision-making and planning.
PERFORMANCE HIGHLIGHTS: THE PAST FIVE YEARS
COVID-19 RESPONSE
The Fitzrovia Partnership worked tirelessly throughout the pandemic, adapting existing services to be able to offer the best response for the membership and the area as a whole. Our key focus was safety and security together with member communications to ensure businesses were informed of business-critical information, updated health guidance and travel requirements. Over time, the focus became recovery with a priority on the reactivation of public space and providing greater confidence to the returning business community.
Something not anticipated at the outset of our 2017-22 plan was the arrival of COVID-19 and the challenges provided to business and the wider community.
SUPPORT TO MEMBER BUSINESSES DURING THE COVID RESTRICTION PERIOD
- Re-activate – Recover – Revive: our web-based microsite was updated weekly with business intelligence and health updates for member businesses during the pandemic.
- Representation and Lobbying for business rate support, VAT concessions and grants to assist economic sustainability for businesses in the worst affected sectors.
- Streateries installed to support the food & beverage sector and provide an additional outdoor amenity for the office community, in line with COVID-19 requirements.
- Safety and Security Team supporting business throughout the period of lockdown and restriction.
- CSR to provide necessary support to UCL Hospital staff through donations via UCLH Charity.
- Communications with 147 member updates emailed with government briefings, critical business updates and Fitzrovia insight to inform business planning.
- Over 143,000 electric communications were sent to member database and business subscribers (98.7% successfully delivered / 26.9% average open rate).
