07.

A SUSTAINABLE DISTRICT OF CHOICE

Any district that aims to achieve sustainable development and Carbon Net Zero needs to have central co-ordination. The Fitzrovia Partnership does just that. Working in partnership with LB Camden and a large number of wider stakeholders and businesses, it co-ordinates and seeks to deliver sustainable solutions. 

Adam Harrison, Cabinet Member for a Sustainable Camden

ONE AMBITION – OUR 2022 > 2027 TARGETS

FITZROVIA:
A SUSTAINABLE DISTRICT OF CHOICE

Enabled by:

THREE THEMES 2022 > 2027

ECONOMIC

GOOD GROWTH

The need to minimise the impact of businesses is both a moral and commercial imperative. Business Improvement Districts deliver collaborative activities which individual businesses often find difficult to achieve. Within a large collective, members have the opportunity to work with one another to benefit their business.

ENVIRONMENTAL

HEALTHY ENVIRONMENT

The Partnership places sustainability at the heart of its organisation and believes collaboration will increasingly be essential to driving added value for both business and the wider community.

SOCIAL

VIBRANT COMMUNITIES

Increasingly businesses are recognising their role and responsibility both in protecting and enhancing the environment in which they operate. The Fitzrovia Partnership seeks to bring together the many different activities of individual businesses in Fitzrovia into a framework aimed towards enhancing the future sustainability of the area.

SIX WORK PROGRAMMES  2022 > 2027

The BID will focus on delivering on six interconnected programmes which together will be effective at supporting and promoting the growth of Fitzrovia businesses, while at the same time reflecting any additional interests of the wider community.

These six key programmes will be underpinned in their delivery by economic, environmental and social objectives:

SIX WORK PROGRAMMES  2022 > 2027

PROGRAMME 1

VOICE AND REPRESENTATION

The Fitzrovia Partnership is recognised as a representative voice of business. It serves as a focus for bringing together and allowing a two-way dialogue between its members and a range of local, London and national bodies, particularly Camden Council, the Mayor of London and Transport for London (TfL).

The BID acts as a catalyst to encourage public and private sector partners, working together to support and invest in projects that enhance Fitzrovia and ensure that the district continues to evolve and thrive.

The power of partnership extends beyond business and government. The BID actively engages with other audiences of the Fitzrovia community so that projects are selected and designed with their input, and a clear understanding of residents’ interests and those of other nearby institutions and organisations. The Fitzrovia Partnership ensures that the history and heritage of the area is respected in the approach.

The BID is a voice for business interests but any vision can only be achieved with the support of partners in the local authorities and wider community.

SIX WORK PROGRAMMES  2022 > 2027

PROGRAMME 1: VOICE AND REPRESENTATION
THE FITZROVIA PARTNERSHIP WILL:

SIX WORK PROGRAMMES  2022 > 2027

COVID-19 RECOVERY

Like all areas, Fitzrovia has been seriously affected by the COVID-19 pandemic. Moving forward, the BID will provide leadership and a range of services that will help Fitzrovia businesses in their recovery from the impact of the pandemic and support their longer-term growth.

The BID will respond to the structural and behaviour changes that take place to ensure that the district emerges from the COVID-19 recovery different but stronger.

THE FITZROVIA PARTNERSHIP WILL:

SIX WORK PROGRAMMES  2022 > 2027

PROGRAMME 2

ESG – ENVIRONMENTAL, SOCIAL AND GOVERNANCE

COVID-19 and climate change have made us realise that we are not “masters of our planet but rather stewards of nature”. Environmental, social and governance (ESG) has taken on a greater significance in light of recent events.

ESG criteria are of increasing interest to companies, their investors and other stakeholders. With growing concern about the ethical status of companies, these standards are the central factors that measure the ethical impact and sustainability of investment in a company. It is an increasing possibility that ESG will become compulsory and to stay ahead of regulations and the competition, companies will look to integrate their business into the ESG framework.

Organisations that find it difficult to embrace environmental or social factors may end up struggling to deal with regulatory, legal or reputational issues. Evidence is also beginning to demonstrate that companies performing on ESG practices have higher growth and lower volatility, higher employee productivity, reduced regulatory and legal interventions and cost reductions.

The Fitzrovia Partnership will seek to assist members achieve these important targets through its collaborative work in the district. With our members and partners, we seek to help Fitzrovia build a more sustainable and resilient future.

SIX WORK PROGRAMMES  2022 > 2027

PROGRAMME 2: ESG 
THE FITZROVIA PARTNERSHIP WILL:

SIX WORK PROGRAMMES  2022 > 2027

PROGRAMME 3

ENVIRONMENT AND PLACE

Sustainability will be at the heart of everything we do and deliver for Fitzrovia during the next BID term. The United Nations reports that cities consume 78 per cent of the world’s energy and produce more than 60 per cent of greenhouse gas emissions. Consequently, how we do business in Fitzrovia can make a difference to the Carbon Net Zero and wider sustainability agenda.

Heightened awareness of sustainability is also affecting consumers’ purchasing choices and can be a factor in where businesses choose to locate, increasingly selecting property location based on the environmental performance of a building. Rising commodity prices and supply chain uncertainties are affecting business performance and viability. Consequently, there is also a strong business case for migrating to sustainable ways of operating across the whole of Fitzrovia.

Our new programme, Let’s Do Fitzero, will help businesses, employees and visitors make meaningful changes and adaptations. The Fitzrovia experience and offer remains as attractive as ever, but will be delivered in much more sustainable ways.

The Let’s Do Fitzero programme will initially offer incentives and advice on sustainable travel, reducing commercial and polluting vehicles in the area, reducing single use plastics and reducing food waste. The programme will be expanded in each year of the next BID term to cover more sustainability strands.

SIX WORK PROGRAMMES  2022 > 2027

PROGRAMME 3: ENVIRONMENT AND PLACE
THE FITZROVIA PARTNERSHIP WILL:

SIX WORK PROGRAMMES  2022 > 2027

PROGRAMME 3: ENVIRONMENT AND PLACENVIRONMENAL AND PLACE
PUBLIC REALM AND STREET MANAGEMENT

THE FITZROVIA PARTNERSHIP WILL:

The BID has worked hard to create and maintain a district which is attractive and experiential for business, their employees, residents and visitors.

It has provided additional street management services, working in partnership with the local authority, and explored innovative approaches to create a cleaner, safer and more welcoming place. Importantly this has included enhanced security to tackle anti-social behaviour and street crime.

The BID is a leading voice on the wellbeing of our street environment and public space. Understanding a quality streetscape is essential for the area to attract businesses, retain staff, appeal to residents and enhance the visitor experience by offering a place to relax whilst increasing dwell time.

PROGRAMME 3: ENVIRONMENT AND PLACE
PUBLIC REALM AND STREET MANAGEMENT 

SIX WORK PROGRAMMES  2022 > 2027

SIX WORK PROGRAMMES  2022 > 2027

PROGRAMME 3: ENVIRONMENT AND PLACE

TRANSFORMING FITZROVIA’S PUBLIC REALM

Our Fitzrovia Liveable Neighbourhood proposition complements the West End Project which has recently been delivered and would complete the transformation of the district’s public realm for everyone in the area.

Today, people expect much more from public places than ever before. Rather than wanting purely functional and safe places, the public realm needs to be a place for people to meet, to relax, to enjoy public art, for informal play and for alfresco dining. A place for trees and planting and one that mitigates the impacts of climate change.

SIX WORK PROGRAMMES  2022 > 2027

PROGRAMME 3: ENVIRONMENT AND PLACE

TRANSFORMING FITZROVIA’S PUBLIC REALM

WEST END PROJECT

The West End Project is a £35m scheme which has recently delivered exciting improvements to Tottenham Court Road and its hinterland. The major change has incorporated the return of two way traffic to Tottenham Court Road and Gower Street reducing congestion and air pollution and creating new and regenerated public and green spaces. The project has provided safer, greener and more attractive streets for people working, living and visiting the area helping to attract, sustain and boost local businesses. This included wider pavements, the removal of street clutter and new pedestrian crossings.

HS2

High Speed Two (HS2) will connect more people from across the country to Fitzrovia, creating more business opportunities. Journey times from Birmingham, for example, will be slashed to 45 minutes. HS2 is forecast to increase peak hour commuter capacity by 76%, with the number of train seats increasing to 11,300 an hour, bringing more people to Fitzrovia.

CROSSRAIL

The Elizabeth line is predicted to bring an additional 83 million people a year to the West End. Tottenham Court Road could see an increase of 34.8 million people a year passing through its gates and Oxford Circus a further 20.7 million, potentially bringing more footfall and business opportunities to Fitzrovia. The journey from Heathrow to Tottenham Court Road will take 30 minutes, further opening up Fitzrovia to global business and tourism.

To complement these large infrastructure projects our plans for Fitzrovia are designed to ensure the area’s public realm is fit for purpose and to delight workers, visitors and residents alike.

SIX WORK PROGRAMMES  2022 > 2027

TRANSFORMING FITZROVIA’S PUBLIC REALM
FITZROVIA LIVEABLE NEIGHBOURHOOD WILL:

Fitzrovia will benefit from an enhanced public realm. The area’s unique charm and proximity to high footfall areas, in particular Oxford Street, together with its connectivity to wider London, the rest of the UK and internationally, makes Fitzrovia an ideal place to invest.

It is because of these factors that the case for investment in Fitzrovia’s public realm is strong too and will directly contribute to attracting visitors, workers and further inward investment, thereby creating a virtuous cycle of new businesses and jobs.

SIX WORK PROGRAMMES  2022 > 2027

PROGRAMME 4

REDUCING COSTS

Increasing occupancy costs continue to challenge business in Fitzrovia. Through specialist procurement and economies of scale, The Fitzrovia Partnership provides added value and tangible benefits to help meet members’ economic, corporate and social responsibility, and environmental ambitions.

This key programme has realised circa £4.6m in bottom line cost savings for business members.

THE FITZROVIA PARTNERSHIP WILL:

SIX WORK PROGRAMMES  2022 > 2027

PROGRAMME 5

INSIGHTS

To support the success of Fitzrovia businesses we are constantly evolving our approach to data-driven performance – capturing, publishing and utilising information to help inform our members’ work and business decisions.

We have delivered insights to support members, enhance customers’ experiences, attract visitors and investment, showcase the impact of our work programmes, evidence our advocacy and measure our overall impact.

Our communications programme has produced regular updates of relevant news and business insight for members, together with a programme of networking and business insight events.

We want businesses in Fitzrovia to be equipped to perform at their optimum every day – and to assist that, the BID seeks to provide member businesses with tools, guidance and support they need to thrive.

THE FITZROVIA PARTNERSHIP WILL:

SIX WORK PROGRAMMES  2022 > 2027

PROGRAMME 6

PROMOTION AND COMMUNICATIONS

The Fitzrovia Partnership has a broad communications and events programme that is free to use for member businesses. We promote and communicate to targeted audiences, from local business owners, to employees, to the local community and to visitors in Fitzrovia.

Our events, business collaborations and promotional programmes with their bespoke offers for member organisations, make the area a fun and vibrant place to be.

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SIX WORK PROGRAMMES  2022 > 2027

PROGRAMME 6: PROMOTION AND COMMUNICATIONS

THE FITZROVIA PARTNERSHIP WILL:

Promotions

Communications

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