08.
WEST FITZROVIA
We see the impact The Fitzrovia Partnership has in the business community with the support and direction they provide, always working towards the common goals of creating a thriving local economy which continues to attract inward investment. 
David Kenningham, Managing Director, Kenningham Retail
West Fitzrovia is bordered by a number of Business Improvement Districts which have established themselves over the past 20 years. The most recent being the Harley Street Medical Area Partnership.
During the last renewal of The Fitzrovia Partnership, the area of West Fitzrovia was identified as a potential area for the current BID to explore, particularly given the alignment of agenda and interest amongst a number of businesses in the area.
WEST FITZROVIA
It was subsequently agreed in the 2017 renewal plan to review the possible establishment of a BID in West Fitzrovia to work alongside the current Camden based BID. A BID in the area will bring with it a collaborative approach and sustainable income stream to support locally driven initiatives and aspirations, many of which are outlined in the Neighbourhood Plan.
Early engagement with businesses in West Fitzrovia has shown a broad appetite to further explore the establishment of a business collective for this part of Fitzrovia. Business interviews undertaken have suggested an agenda focused on enhancing the economic wellbeing, COVID-19 recovery, responding to the ongoing issues of air quality, congestion and environmental improvement and maintaining the strong heritage of the area.
To facilitate the development process the initiative will be championed by The Fitzrovia Partnership, who will bring resource and energy to the project, as well as expertise in setting up the formal and informal elements of a Business Improvement District. The new entity working collaboratively with the existing BID area will deliver added value, alignment and synergy across the full extent of Fitzrovia.
