LFA2025 - The Fitzrovia Partnership

Welcome to ‘Fitz&Sits’ in Fitzrovia

Fitz&Sits is the outcome of a design competition that challenged emerging architects, designers, and artists to create seating that is innovative, sustainable, inclusive, and relates to Fitzrovia – past and present.

The result: nine striking benches forming a trail through the district—each one an invitation to pause, connect, and savour the moment.

Sponsored by local businesses and launched as part of LFA2025, this creative installation embraces the theme of “Voices,” offering space for storytelling, dialogue, and community connection. Each bench reflects the diverse people, stories, and identities that shape Fitzrovia’s unique character.

Click on each bench to discover the story behind each one:

Fitz&Sits Q&A

1. When will the seating solutions be installed?

The artist designed seats will be installed the week beginning Tuesday 27 May (after the bank holiday).

2. How long will the seats be in place?

The seats are a temporary solution and will be in place over the summer months until the end of August. The objective of the promotion is test the viability of having permanent placemaking improvements.

3. Who is responsible for the seats?

The Fitzrovia Partnership, the area’s local Business Improvement District, is managing the placemaking intervention which includes any day-to-day assistance. The seats are sponsored by local businesses.

The seats and their locations have been through a vigorous planning application process with the Local Authorities.

4. Who will look after seats during the promotion?

The Fitzrovia Partnership will be responsible for the cleaning, maintenance and security of the seats during the promotion. Daily checks will be done by the Street Warden team and the Fitz-Rover, the cleaning vehicle.

5. What will happen to the seats after the promotion?

The seats will become the property of the sponsors after the promotion. Some may be gifted back to the community.

6. Who do we contact if there is a problem with a seat?

If something doesn’t look right with the seat, please contact us:
Telephone: 0207 078 7460 (Extension 4)

The Fitzrovia Partnership provides a cohesive approach to help businesses achieve shared objectives and as an area we are making great strides to achieve a more economic and environmentally sustainable district.

Fiona Clark, Board Member
Practice Director and Co-owner, David Miller Architects

Welcome to ‘Fitz&Sits’ in Fitzrovia

Click on each bench to discover the story behind each one:

Fitz&Sits Q&A

1. When will the seating solutions be installed?

2. How long will the seats be in place?

3. Who is responsible for the seats?

4. Who will look after seats during the promotion?

5. What will happen to the seats after the promotion?

The seats will become the property of the sponsors after the promotion. Some may be gifted back to the community.

6. Who do we contact if there is a problem with a seat?

If something doesn’t look right with the seat, please contact us:
Telephone: 0207 078 7460 (Extension 4)

Contact

Quick links

Fitzrovia websites

Sign Up to our Newsletter

Member Login

Welcome to ‘Fitz&Sits’ in Fitzrovia

Click on each bench to discover the story behind each one:

Fitz&Sits Q&A

1. When will the seating solutions be installed?

2. How long will the seats be in place?

3. Who is responsible for the seats?

4. Who will look after seats during the promotion?

5. What will happen to the seats after the promotion?

The seats will become the property of the sponsors after the promotion. Some may be gifted back to the community.

6. Who do we contact if there is a problem with a seat?

If something doesn’t look right with the seat, please contact us:Telephone: 0207 078 7460 (Extension 4)

Member Login

If something doesn’t look right with the seat, please contact us:
Telephone: 0207 078 7460 (Extension 4)