Sustainability & Social Value
Our focus centres around two shared ambitions for Fitzrovia:
- Creating a greener neighbourhood
- Building a stronger community
These projects will help improve the places we share, while creating meaningful opportunities for businesses, employees, and local organisations to get involved.
Creating a greener Fitzrovia
We're working with businesses and local partners to reduce waste, cut emissions, improve our streets, and create a cleaner, healthier, neighbourhood for everyone.
Why get involved?
- access practical sustainability support and new ideas
- demonstrate meaningful environmental impact
- work alongside like-minded organisations
- help create visible improvements across Fitzrovia
Building a more connected Fitzrovia
We're creating opportunities for businesses, employees, and community organisations to connect, collaborate, and make a difference locally.
Why get involved?
- provide opportunities for colleagues to learn, contribute, and grow
- build stronger local relationships and networks
- support projects that make a difference in the community
- be part of a shared vision for Fitzrovia's future
We believe we can achieve more together than we ever could alone. Not through grand promises, but through practical action that people can see and feel. A thriving Fitzrovia is built by the people who are part of it.
How you can help create a greener Fitzrovia
Many businesses want to reduce their environmental impact but don't always know where to start. Our sustainability health checks provide straightforward, practical support to help organisations understand their current position and identify realistic next steps.
We've partnered with sustainability consultants WSP so businesses can access free support and guidance to make meaningful progress, whatever stage they're at on their sustainability journey.
Get involved: register your interest in free consultancy support.
The way waste is presented and collected has a huge impact on how Fitzrovia looks and feels. Our partnership with First Mile provides businesses with exclusive discounted rates for zero-to-landfill waste services and ongoing guidance to improve recycling rates and reduce costs. Our next step is to explore smarter ways of managing waste across the neighbourhood. The aim is simple: cleaner streets, less clutter, fewer vehicles, better recycling, and a more welcoming environment.
Get involved: help shape the future of waste and recycling in Fitzrovia
Disposable coffee cups and takeaway packaging are among the most visible sources of waste in Fitzrovia.
We're working with ReLondon and local businesses to explore how reusable alternatives could help reduce single-use waste. By understanding local needs and testing new approaches, we're laying the groundwork for a potential reuseable packaging pilot that makes it easier for businesses, workers, and visitors to make more sustainable choices.
Get involved: help shape the future of waste and recycling in Fitzrovia.
Creating a more sustainable Fitzrovia isn't just about infrastructure, it's about everyday choices. We deliver campaigns, events, and activities that help people take practical action on issues such as air quality, urban greening, heat resilience, and sustainable travel. From community planting days to active travel initiatives, these projects make it easy for businesses and employees to get involved while contributing to a greener, healthier neighbourhood.
Get involved: sign up for upcoming campaigns and neighbourhood action days.
One organisation's surplus can be another's opportunity. We help connect businesses, charities, and community organisations so furniture, equipment, materials, and resources can be shared, reused, and redistributed locally.
By making it easier to exchange resources and support community needs, we're reducing waste while strengthening relationships across Fitzrovia. It's a practical example of how environmental and social impact can go hand in hand.
Get involved: tell us about your available resources, or opportunities you'd like to share with local organisations.
How you can help build a more connected Fitzrovia
Businesses often want to support local causes, while charities are looking for skills, expertise, and helping hands. We're working with community organisations across Fitzrovia to connect businesses and employees with meaningful opportunities that reflect their interests and experience. Whether it's professional advice or hands-on support, whether you're a whole team or an individual, every contribution helps strengthen the organisations that make Fitzrovia a better place to live and work. See our existing partners and how you can help.
Get involved: contact us about upcoming volunteering opportunities for you and/or your team
We're building a programme that helps colleagues to feel connected, engaged, and fulfilled. From run clubs and football leagues to community walks and social activities, there are plenty of ways to get involved, meet new people, and feel part of the community.
There's already so much happening across Fitzrovia. If you're hosting a class, event, or activity that could benefit others, we'd love to help promote it.
Get involved: find out what's on, or let us know about an upcoming activity you'd like to share.
Our community grant invests in local charities, community organisations, and social enterprises that respond directly to local needs and strengthen connections within our boroughs. We also fund and amplify local initiatives run by our community partners. By pooling resources and working together, organisations can help deliver grassroots projects that create lasting benefits across the neighbourhood.
Get involved: support community projects making a difference in Fitzrovia.
Fitzrovia is home to organisations across many of the UK's growth sectors. We're partnering with experts to design and deliver modern work experience activities and careers events to help local young people build confidence, develop skills, and connect with potential career pathways. At the same time, businesses gain access to fresh perspectives, development opportunities for colleagues, future talent and stronger connections with the communities around them.
Get involved: become a partner and help inspire the next generation.
Strong communities are built on confident, skilled, and resilient people. Our training programme brings businesses together to access practical learning opportunities on a range of topics. Alongside developing knowledge and capability from expert trainers, these sessions create opportunities for peers to share ideas and learn from each other. If there's a topic you'd like to see covered, or if your organisation could help deliver a session, we'd love to hear your ideas.
Get involved: register for upcoming training sessions and workshops.
Get in touch
Let's create something positive together. If you're not sure where to start, we'll work with you to find opportunities that match your interests and capacity, making it simple to get involved in projects that have a meaningful impact.
We're always looking for new opportunities to bring people together around shared ambitions. Got an idea for a project that could make a different in Fitzrovia? We'd love to hear from you.
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Placemaking
We want to create a greener, healthier Fitzrovia, with inclusive and accessible spaces that make Fitzrovia more visible and welcoming. From quick wins such as planting, wayfinding, and small-scale interventions, to flagship transformations.

Explore Fitzrovia
Our guide to the best of Fitzrovia. Get the inside scoop on what's on, what's new, and find out more about this fantastic area.

What we do
We bring businesses together through partnership, engagement, and collaboration, to deliver shared priorities and to create a thriving destination.
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