Explore Fitzrovia

Our guide to the best of Fitzrovia. Get the inside scoop on what's on, what's new, and find out more about this fantastic area.
Ice cream
Fitzrovia is where anyone can belong and everyone is welcome.
It's home to innovative tech firms, ground-breaking scientific institutes, creative agencies, independent hospitality, local coffee spots, and forward-thinking corporates.

Whether it's the foodie paradise of Charlotte Street, furniture and interior design on Tottenham Court Road, the cafe culture of Warren Street, a meander through architectural landmarks, a cultural art gallery hop, or a lunchtime grab and go; whatever you're looking for we've got the inside scoop to help you find Fitzrovia's hidden gems and big hitters. 

  • Mews house above a cobbled street with two pastel colour bicycles outside

    Quiet mews streets

  • Tables outside cafes in the sunshine with people enjoying their lunches

    Cafe culture

  • Top of the BT tower seen through green trees

    Architectural icons

  • White Victoria building with black tiling in chequered decoration above rounded window arches

    Architectural icons

  • Exterior image of Victorian building with Heal & Son visible on cornice and multicoloured flags along the front facade

    Interior design stalwarts

  • Green exterior of Charlotte Street Hotel with Victoria style lamposts outside the front door. A cyclist on a lime bike passes the right corner of the image with a black cab behind him, while two women in long dresses cross on the left

    Foodie institutions

    Find local businesses

    Looking for a spot of lunch?

    Find your next favourite lunch spot, either to dine in or take away. Fitzrovia has so much to offer the challenge is choosing one. 

    Inspiration for your home

    Tottenham Court Road offers everything you need to furnish your home. Whether it's a signature piece, a seasonal accessory, or a practical need. We've got everything covered. 

    Or perhaps a little refreshment

    Grab a coffee on the way to the station, find a moment of calm and a slice of something sweet, or a spot to catch up with friends after work. From coffees to cocktails, there's always somewhere to quench your thirst.

    The Fitzrovia Edit

    74 Charlotte Street launches new chef series with Pierre Koffman

    74 Charlotte Street launches new chef series with Pierre Koffman

    'Ben & Friends' will bring guest chefs to the restaurant for a programme of one-night-only dinners.
    Fitzrovia's literary history

    Fitzrovia's literary history

    Fitzrovia has a rich literary history, having once been home to iconic writers such as Virginia Woolf and Charles Dickens.
    Fitzrovia's Lima voted best Peruvian restaurant in London

    Fitzrovia's Lima voted best Peruvian restaurant in London

    Timeout Magazine has voted LIMA the number one spot for Peruvian cuisine in London

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