Placemaking
We cover an area of about one square mile, made up of high streets, residential mews', and book-ended by major central London roads. We work to create practical improvements that make Fitzrovia easier to navigate, more attractive to spend time in, and more resilient to change.
A Place for People
Our Area StrategyOur Area Strategy sets out our long-term vision to improve the streets, public spaces, and local growth. A joint initiative, developed over ten months, with the London Borough of Camden, Westminster City Council, and local stakeholders.
It supports existing public realm projects and identifies new opportunities that can be delivered through partnership, investment, and collaboration between public and private sectors.
View the Area Strategy in full
Fitzrovia Area Strategy: A Place for People
6 MB PDF file
What are the key aims?
We've set out ten priorities to improve Fitzrovia's public realm, all supporting our four key missions:
- Strengthening Fitzrovia's identity
- Prioritising people and improving everyday comfort
- Delivering greener, healthier streets
- Improving gateways and arrival points
- Supporting local business and economic growth
- Respecting and working with Fitzrovia's historic character
- Improving wayfinding and navigation
- Creating safe, inclusive, and accessible streets
- Ensuring deliverability, flexibility, and long-term value
- Promoting collaboration and stewardship
What's been delivered so far?
We replanted flowers across planters along Charlotte Street, Warren Street, and Fitzpark. Enhancing biodiversity and creating a more attracting and calming atmosphere
We've smartened up street furniture across Charlotte Street, Warren Street, and Great Titchfield Street, removing stickers, graffiti, and repainting with anti-stick paint.
We are working with local businesses and Westminster City Council to bring alfresco dining back to Great Titchfield Street, following successful pilots in 2020 and 2021
We've been working with e-bike companies to address overflowing parking bays, and activating new parking bays, with Westminster City Council soon to begin a consultation on potential new bays, referenced within the Area Strategy.
We're working closely with the Oxford Street Development Corporation (OSDC) to make sure Fitzrovia is considered in the implications of their pedestrianisation plans
We install annual festive decorations to make the neighbourhood look and feel attractive
We ensure strategic alignment with the councils, such as Fitzrovia Area's Safe and Healthy Streets - Phase 2
We delivered the Whitfield Garden Summer Series with live music, deck chairs, and a vintage ice cream van, creating space to relax and enjoy the sunshine
What are we working on?
- Unified design codes for Fitzrovia across both the Camden and Westminster sides of the district
- Redesigning Hanway Street in collaboration with Camden Council and OSDC
- Building on the success of our four-year partnership with London Festival of Architecture, we're seeking to implement permanent artistic benches across the district
What's next?
Together with the London Borough of Camden, Westminster City Council, Transport for London, The Greater London Authority (GLA), and property developers, we will test feasibility, develop funding models, and delivery strategies.
How was the strategy developed?
In September 2025, The Fitzrovia Partnership commissioned a research project with Momentum Transport Consultancy.
The brief was to develop a long-term strategy for Fitzrovia, with the priorities of our levy-paying businesses in mind. The Momentum team studied the streets, mews', gateways, and heritage buildings to understand how people experience and use the area. The processes involved engagement with both local authorities, Design Review Panels, and a broad range of local stakeholders.
Related pages
Safe & Clean
We work closely with Camden and Westminster Councils, the MET Police Safer Neighbourhood Team, and First Mile waste management, among others, to make Fitzrovia a great place to live, work, and visit.
Economic Growth
We support Fitzrovia's businesses to grow, with our broad events and communications programme designed to drive footfall and make the area an attractive place to live, work, and hang out.
Sustainability & Social Value
We're working to create a greener, more connected and more resilient Fitzrovia, through meaningful, collective action.
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