About Fitzrovia
In a city that never stops, Fitzrovia offers space to think, and spaces to make things happen. It's where ideas are sparked, first drafts are sketched, theories are tested and brought to life.
Where is Fitzrovia?
Nestled between Marylebone, Bloomsbury, Soho, and Euston, Fitzrovia is the calm amongst the chaos.
Famous for its bohemian past, it's long been connected with the arts, media, creativity, and design. Today it is the epitome of diversity with tech businesses, architect and design firms, independent cafes, film studios, hotels, art galleries, museums, Georgian gardens, private residences, fine dining and fast food.
What are the main landmarks?
There are many reasons to visit Fitzrovia, but here are a few starting places:
- The BT Tower - once the tallest building in London it's had many purposes (including being turned into a light sabre to celebrate the release of Star Wars on Blue Ray) and is about to get a new lease of life
- Fitzroy Square - Grade 1 listed Georgian square, formerly home to Virginia Woolf and George Bernard Shaw
- Fitzrovia Chapel - once part of the now demolished Middlesex Hospital, this byzantine-inspired building is now a calming, cultural space, with a full programme of art installations
- Charlotte Street - a food-lovers paradise, this street is filled with cafes, bars, and unique restaurants. Home to the Fitzroy Tavern, which gave the neighbourhood it's name, The Charlotte Street Hotel, Norma, Roka, and so many other reasons to visit - come hungry!
- Tottenham Court Road - for interior design inspiration - oft referred to as London Furniture Street, the road boasts Heal's, West Elm, Andrew Martin, Bo Concept, Natuzzi, Adventures in Futniture, Stressless...
- Warren Street - for some great independent cafes and lunch spots - Vietnamese, French, Italian, Japanese, and so much more
Our guides to Fitzrovia
The Fitzrovia Edit
Our guide to Fitzrovia's latest and greatest
Danish design brand BOLIA brings its design universe to Tottenham Court Road
The first of two London openings
Fitzrovia's literary history
Fitzrovia has a rich literary history, having once been home to iconic writers such as Virginia Woolf and Charles Dickens.
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