About us
Lunchtime in Alfred Place
What is a BID?
A Business Improvement District (BID), is a not-for-profit partnership, supporting long-term cultural and commercial success for the neighbourhood.
The Fitzrovia Partnership was formed in 2012, and we now support over 300 businesses across Fitzrovia, representing retail, leisure and offices, hospitality, community, and property.
Levy-funded, all our investment is ring-fenced for projects and services in the area.
2026 Summer Series
What makes Fitzrovia special
Fitzrovia is like nowhere else.
Often referred to as London's bohemian heart, it's elegant architecture, eclectic mix of independent food, hotels, pubs, art galleries, and attractions, means there's something different around every corner.
From Tottenham Court Road's long-established homeware cluster, to Charlotte' Street's elegant eateries, and Warren Street's cafe culture. There's always a reason to visit, dine, sip, and enjoy.
We're proud to partner with
Frequently asked questions
Find out more about what it means to be a BID, how it's governed, and if and how your business can be a part of it.
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Our team
Meet the people behind the partnership.
What we do
We bring businesses together through partnership, engagement, and collaboration, to deliver shared priorities and to create a thriving destination.
Explore Fitzrovia
Our guide to the best of Fitzrovia. Get the inside scoop on what's on, what's new, and find out more about this fantastic area.
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