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In partnership with London Festival of Architecture

In 2022, we formed a four year partnership with London Festival of Architecture to promote Fitzrovia during the month-long celebration of architecture and city-making.
Whitfield Gardens Summer Series

Taking place every June across London, London Festival of Architecture's mission is to encourage discussion around architecture, test new ideas, uncover and promote new talent.

Run by the NLA, the festival unites industry professionals, students, and Londoners, to collaborate, engage, and create positive change across our unique neighbourhoods.

LFA 2026: Find Fitzrovia

In 2026, we unveiled a new pedestrian wayfinding scheme, 'Find Fitzrovia'. Designed by Italian visual artist Adalberto Lonardi, who was announced as the winner of our open call earlier in the year. 

Find Fitzrovia comprised of three wayfinding totems, installed in Whitfield Gardens, Warren Street, and Great Titchfield Street. Drawing on Fitzrovia's diverse architectural heritage - from Georgian elegance of Fitzroy Square to the Art Deco grandeur of Heal's furniture store, and the brutalist landmark of the BT Tower - the vibrant totems feature floral and geometric motifs and encourage exploration around the neighbourhood. 

Designed to reflect the festival's theme of 'belonging', the totems offer a welcome landmark, inviting people to explore/ 

  • Colourful stacked totem installation outside Warren Street Station

    Designer Adalberto Lonardi with the totem outside Warren Street Station

  • Find Fitzrovia Gt Titchfield Street

    Find Fitzrovia totem on Great Titchfield Street

  • Find Fitzrovia Whitfield Gardens

    Find Fitzrovia totem located in Whitfield Gardens

    LFA 2025: Fitz&Sits

    In 2025, the LFA theme was 'Voices', and given the shortage of seating across the neighbourhood, the installations provided a trail of seats, to encourage places to meet and have conversations. 

    Nine seats were unveiled across Fitzrovia, and activations also encouraged connection - from making tiles to donating fabrics. The Fitzrovia Food and Drink Trail took place across two days in June as part of the wider activation programme. 

    • Man with two small dogs sitting on red white and brown decorative bench

      Fitz Together sponsored by Virgin

    • Two women sitting across each other on a pink stripey curved bench

      The Leftover Love Seat Sponsored by The Langham Estate

    • Colourful unusually shaped bench

      Think Twice sponsored by LDG

    • Tiled bench showcasing a historic impression of a nurse with a candle

      Middlesex Speaks sponsored by The Newman

    • Man on phone sitting on decorative bench

      Seat of the Collective - sponsored by Databricks

    • Man seated on decorative bench smiling at the camera

      Bare Things Sponsored by Seddons GSC

    • Girl seated on cube depicting the letter L on an installation of benches designed to look like an abacus

      Patiently Waiting sponsored by The Doctors Laboratory

    • Two females and one male sitting on a decorative bench with the BT tower in the background

      A Bench of our own Sponsored by Fora

    • Woman in pink top seated on a bench with blue seat and white unusually shaped discs

      The Junction Sponsored by Sainsburys Wellcome Centre

      LFA 2024: Rabbit Warren Street

      In 2024 we became an LFA Destination for the first time, embracing the month-long celebration with more than 24 events. We also held a public realm competition and street activation which saw Warren Street 'Reimagined'. 

      'Rabbit Warren Street', designed by Able Partners and Elliot Wood, showcased how a difficult area could be transformed. Launched with a two-day street activation, Warren Street was transformed into a pedestrian-friendly 'meadow' and local businesses took the opportunity to showcase their offerings, with food, drink, and retail offers, and live music on opening day. 

      (Images by Luke O'Donovan)

      • Aerial view of Warren Street with art installation and astro turf along the street
      • View of hoarding line showing giant rabbit installation along the top
      • Close up of giant rabbit art installation alongside giant carrot

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