Welcome to Fitzrovia
London's creative heart
Welcome to the London that isn't in the tourist book.
This is where real stories and real life happen every day.
This is London's creative heart, where art galleries, film studios, media, and creative businesses sit side by side.
Independent lunch spots
Fitzrovia is home to some of London's most interesting independent lunch spots.
Whether you're looking for a fully stacked bagel, a báhn mì, the 'best katsu in London', authentic Tuscan schiacciate, we could go on...
Whatever you fancy, you'll find it here.
Skip the meal deal. We can do better.
Moments of calm
We might be right in the centre of London, but this is where you can find a moment to think.
Our residential mews streets, hidden green spaces, famous squares, and tranquil side lanes offer calming moments away from the hustle and bustle.
Speciality coffee
Whether yours is a flat white, a latte, a mocha or as it comes, we've got the best blends from around the world.
Want to try an iced saffron agave latte? You can. Want your Coratdo from a Turkish coffee bar and roastery? We've got you. Or is the coffee not quite as important as finding freshly baked Lebanese manakish flatbreads to have with your coffee? We've got that too.
A nod to the past
Famous for its Georgian architecture and rich bohemian past, every corner hints at what came before. Whether a modern day icon like the BT Tower; the glittering Fitzrovia Chapel - all that remains of the Middlesex Hospital - or the green and gold mosaic of the former TJ Boulting & Sons, designed by Herbert Fuller Clark in the early 1900s.
There's something to discover on every corner.
A foodie's paradise
Fitzrovia is home to food from around the world, with acclaimed chefs, well-established institutions, and some phenomenal hidden gems.
Whatever your taste or budget, you can't find a better selection than right here.
Style that lasts
Tottenham Court Road is the destination for furniture, interiors, and homeware.
Heal's has been sitting proud in centre of the road for two centuries, and today is joined by a host of other design-led interior brands, alongside affordable options for accessories and homeware.
A place to quench your thirst
When all that walking, eating, caffeine and shopping leaves you thirsty, you're never far from a cosy London pub, swanky cocktail bar, or even Philly dive-bar in Fitzrovia.
Welcome to Fitzrovia. We know you'll enjoy.
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