Blog

Launching a new look for the Fitzrovia Partnership

What inspired the new brand

Welcome to the new our new look (and new website)!

We've been around since 2012, during which time we've grown, evolved, and broadened our reach. So we felt it was time for a refresh, and to bring together our two websites: fitzroviapartnership.com and enjoyfitzrovia.com.

Our new brand takes its shapes and colours from around Fitzrovia, keeping what makes Fitzrovia unique at the centre of how we present ourselves. We wanted an evolution not a revolution so we updated our red, and brought in an icon that draws on the many tiles and shapes visible on the architecture in the neighbourhood.

We wanted a brand that was bold, would grab attention, stand out from our neighbours, and would see us into the future. We hope you love it as much as we do!

  • Rebrand
  • Hanging circular sign with a diamond shape in the middle with the words The Fitzrovia Tavern written, the top of the building facade is visible in the background
  • White Victoria building with black tiling in chequered decoration above rounded window arches
  • Building exterior reading TJ Boulting & Sons range & stove manufatory established 1808 in gold and green tiling
  • Mosaic floor with various patterns and Fitzroy Tavern written at teh centre
  • Mosaic flooring in jade green with creams and reds surrounding

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