London Festival of Architecture 2026
A key objective for us is to raise awareness of Fitzrovia as an exciting London destination. We approach this in a number of ways and are always seeking opportunities to reach new audiences and raise Fitzrovia's profile.
Given Fitzrovia's architectural and design heritage, the London Festival of Architecture, felt like a natural partnership and over the years' we've been involved in the Festival, engagement and impact have been growing.
As part of this years' (2026) activation, we commissioned a design competition to build on the success of the 2025 Fitz&Sits seating trail.
The competition asked for bold wayfinding and seating installations to be positioned at key gateways into the area.
22 emerging architects, designers, and artists submitted designs, and Adalberto Lonardi was selected as the winner, by a judging panel that included representatives from Camden and Westminster Councils, amongst other stakeholders.
His vibrant totems responded to Fitzrovia's rich architectural heritage and creative identity, drawing visitors into the area from Warren Street Station, Whitfield Gardens, and Great Titchfield Street.
The Find Fitzrovia installations, encourage exploration, helping visitors uncover hidden gems, historic streets, and cultural landmarks.
The neighbourhood programme brought together 21 unique activities, and 39 events throughout June celebrating Fitzrovia as a place where people, ideas, and communities come together.
Responding to the theme of 'belonging', the programme created opportunities to connect. In total 19 organisers made up the programme of tours, talks, workshops, exhibitions, performances, and installations.
LFA in numbers
15,000
engaged with the programme
21
events and activations
16
venues and public spaces involved
Communications
The LFA delivered an enhanced communications package as part of our partnership, including dedicated newsletter content, a dedicated neighbourhood page on their website, additional social media promotion, bespoke press activity, enhanced creative assets, and increased professional photography.
Meanwhile, we also curated a programme of communications focussed on the festival on our owned channels, distributed leaflets to local businesses, and held a launch event.
Media
- The Find Fitzrovia Wayfinding Trail; Architects Journal, December 2025
- The London Festival of Architecture has dropped its full programme, and these are the director's top five picks; Broadsheet, May 2026
- What to see at the London Festival of Architecture 2026; Wallpaper, June 2026
12,150
social media views - TFP organic content
15,800
Fitzrovia content views on LFA socials
12,640
views across 4 LFA newsletters
We had a great event with some 40 people in attendance. A lively conversation continued until 10pm! It's also inspired lots of ideas for follow-ups for next year.Pippa, University of Westminster
Watch this space for what's coming in 2027.
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