Fitzrovia Food Festival 2026
The Fitzrovia Food Festival returned to the neighbourhood in September 2026, with three objectives:
- to increase engagement from workers with local hospitality businesses
- to raise awareness of the area's fantastic food and beverage offering, and
- to drive visits to hospitality venues in Fitzrovia
From 21 – 27 September, local workers and visitors were invited to enjoy the best food and drink Fitzrovia had to offer through exclusive discounts, complimentary drinks and crafted menus.
Gambit Bar, The Newman
35 venues in Fitzrovia created offers, including discounts, set menus and complimentary drinks when dining.
From 50% off home-style Indian cooking at Pahli Hill Bhandra Bhai, to 20% off contemporary Japanese robatayaki cuisine at ROKA on Charlotte Street, visitors had the opportunity to experience flavours from around the world without leaving one of London’s most central neighbourhoods.
Venues included Brasserie Angelica & Gambit Bar at The Newman, Caravan, Cometa, Gallio, The Mandrake, Norma, Oscar at Charlotte Street Hotel, ROKA, ROVI, and many more.
Fitzrovia Food Festival in numbers
35
venues created offers
781
local workers signed up
380k
total overall impressions from the campaign
Communications
As we were targeting two distinct audiences, our communications approach was tailored to each via bespoke media channels.
Local workers
A distinct Fitzrovia Food Festival landing page, accessible only to workers
B2B member newsletter
Office internal communications, including newsletters, internal channels and screens
2 office pop-ups (Arup and Next 15)
Visitors
A distinct Fitzrovia Food Festival landing page
Organic and paid social media
Media partnerships with London on the Inside and Soft Launch London
Printed flyers to local residents and businesses
In numbers
18,677
visits to Fitzrovia Food Festival landing pages
341k
social media impressions
39k
impressions from media partnerships
Overall, the Fitzrovia Food Festival achieved 380k impressions and 18,677 combined landing page visits, raising awareness of the fantastic food and drink scene in Fitzrovia. We also had 781 local workers from 68 businesses sign up to take part, successfully engaging workers with local hospitality venues.
We're in the process of reviewing insights from the 2026 festival to inform what's to come for 2027, so watch this space.
"Fitzrovia Food Festival was a valuable opportunity for us to increase our visibility within the local community and attract new clients who were previously unfamiliar with our business.”Sushi Atelier
Related pages
The Fitzrovia Edit
Our guide to Fitzrovia's latest and greatest
Open House Festival 2026
2026 was Fitzrovia's first year as an official neighbourhood for Open House Festival, the London-wide festival that opens up and celebrates the city.
London Festival of Architecture 2026
2026 marked the third year Fitzrovia has been an LFA neighbourhood.
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