PROGRAMME 5: INSIGHTS

To support the success of Fitzrovia businesses we are constantly evolving our approach to data-driven performance – capturing, publishing and utilising information to help inform our members’ work and business decisions.

We have delivered insights to support members, enhance customers’ experiences, attract visitors and investment, showcase the impact of our work programmes, evidence our advocacy and measure our overall impact.

Our communications programme has produced regular updates of relevant news and business insight for members, together with a programme of networking and business insight events.

We want businesses in Fitzrovia to be equipped to perform at their optimum every day – and to assist that, the BID seeks to provide member businesses with tools, guidance and support they need to thrive.

THE FITZROVIA PARTNERSHIP WILL:

Provide a portal for sharing business intelligence and market data.
Circulate weekly and monthly reports that contain insights for the performance of the area and central London.
Establish a structure for regular assessment of the priorities and needs of different business sectors to ensure that activities are focused on sustainable working, increasing revenue and reducing business costs.
Collect data to aid, inform and guide commercial decision making:
- Footfall monitoring
- Underground access/egress numbers
- Night tube numbers
- Loyalty app user data
- Vacancy rates
- Impact reports (where applicable)
Provide access to existing business support available through the local, London and National partners, as well as work in partnerships that can create additional local business support.
Develop ‘Smart Cities’ thinking and developing which benefits apply to Fitzrovia

Insights reporting

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Networking collaboration

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The Fitzrovia Partnership is our go-to for information, facts and figures, updates, concerns, and they will communicate formally to the relevant bodies on our behalf.