Economic Growth
What we deliver
Destination marketingWith activations like our annual Food Festival, Open House, and our partnership with London Festival of Architecture, we help put Fitzrovia on the map, showcasing all the great places to spend your time.
We also periodically advertise across Out of Home and digital, to drive awareness of Fitzrovia among key audiences groups, with different messaging determined by our activation calendar.
The Fitzrovia Edit showcases what's happening across the neighbourhood, and gives the inside scoop on the history and future of this fantastic destination. It's also how we showcase all the great food, drink, cafes, art galleries, and retailers on offer.
We also keep our Instagram feed up to date with what's on.
Alongside this we have a programme of member events, bringing together our members to network, meet, and collaborate, driving a stronger local ecosystem and opportunity sharing.
We provide our members with access to detailed insights on footfall data, dwell time, and spend. Alongside free training to support them to upskill themselves and their teams.
We are also active stakeholders for our members on matters we know are important to them - we gave evidence to the GLA Economy, Culture and Skills Committee on Oxford Street pedestrianisation, underpinned by detailed traffic and footfall impact analysis for Fitzrovia, we joined the Real Rates Reform Alliance to levy the Government to review and reform business rates.
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