Sustainability is an increasingly important factor for a multi-campus organisation in Fitzrovia but we can’t do it on our own. To deliver sustainable solutions, we need to work collectively as an area. The Fitzrovia Partnership is making this happen. 
Richard Jackson
Sustainability Director, UCL
The BID has worked hard to create and maintain a district which is attractive and experiential for business, their employees, residents and visitors.
It has provided additional street management services, working in partnership with the local authority, and explored innovative approaches to create a cleaner, safer and more welcoming place. Importantly this has included enhanced security to tackle anti-social behaviour and street crime.
The BID is a leading voice on the wellbeing of our street environment and public space. Understanding a quality streetscape is essential for the area to attract businesses, retain staff, appeal to residents and enhance the visitor experience by offering a place to relax whilst increasing dwell time.
Our Fitzrovia Liveable Neighbourhood proposition complements the West End Project which has recently been delivered and would complete the transformation of the district’s public realm for everyone in the area.
Today, people expect much more from public places than ever before. Rather than wanting purely functional and safe places, the public realm needs to be a place for people to meet, to relax, to enjoy public art, for informal play and for alfresco dining. A place for trees and planting and one that mitigates the impacts of climate change.
The West End Project is a £35m scheme which has recently delivered exciting improvements to Tottenham Court Road and its hinterland. The major change has incorporated the return of two way traffic to Tottenham Court Road and Gower Street reducing congestion and air pollution and creating new and regenerated public and green spaces. The project has provided safer, greener and more attractive streets for people working, living and visiting the area helping to attract, sustain and boost local businesses. This included wider pavements, the removal of street clutter and new pedestrian crossings.
High Speed Two (HS2) will connect more people from across the country to Fitzrovia, creating more business opportunities. Journey times from Birmingham, for example, will be slashed to 45 minutes. HS2 is forecast to increase peak hour commuter capacity by 76%, with the number of train seats increasing to 11,300 an hour, bringing more people to Fitzrovia.
The Elizabeth line is predicted to bring an additional 83 million people a year to the West End. Tottenham Court Road could see an increase of 34.8 million people a year passing through its gates and Oxford Circus a further 20.7 million, potentially bringing more footfall and business opportunities to Fitzrovia. The journey from Heathrow to Tottenham Court Road will take 30 minutes, further opening up Fitzrovia to global business and tourism.
To complement these large infrastructure projects our plans for Fitzrovia are designed to ensure the area’s public realm is fit for purpose and to delight workers, visitors and residents alike. Our ambition is to work with partners and stakeholders and to help deliver the following:
Fitzrovia will benefit from an enhanced public realm. The area’s unique charm and proximity to high footfall areas, in particular Oxford Street, together with its connectivity to wider London, the rest of the UK and internationally, makes Fitzrovia an ideal place to invest.
It is because of these factors that the case for investment in Fitzrovia’s public realm is strong too and will directly contribute to attracting visitors, workers and further inward investment, thereby creating a virtuous cycle of new businesses and jobs.
11-13 Bayley Street
London
WC1B 3HD
Tel: 020 3146 4260
Email: info@fitzroviapartnership.com
Enjoy Fitzrovia
www.enjoyfitzrovia.co.uk
West Fitzrovia (for businesses in Borough of Westminster)
https://westfitzrovia.com/
