11-13 Bayley Street, London, WC1B 3HD. Tel: 020 3146 4260 Email: info@fitzroviapartnership.com @Fitzpartnership © The Fitzrovia Partnership 2020

1. Shaping Change

The Fitzrovia Partnership has six business priorities that form our mandate and determine our deliverables to member businesses:

Shaping Change

Working in partnership with local government and key stakeholders across London, we can keep
you informed of what’s happening in the area. Where necessary we are an influential voice.

At at glance:

  • West End Project
  • Oxford Street District
  • The Fitzrovia Action Plan
  • Crossrail
  • HS2
  • Business planning
  • Property Development
  • Campaigning for:
    • Improved public spaces • Better environment
    • Reduced business taxes • Responding to public consultations

2. Reducing Costs

Reducing costs

Our extensive cost savings programme take advantage of economies of scale and specialist procurement services to help you reduce your business costs.

At a glance:

  • Business Rate Evaluation
  • Telecoms and Set up
  • Cars, Taxis and Courier
  • Handyman and Maintenance
  • Office Supplies including stationery and janitorial
  • Testing
  • Energy and Water
  • Pest Control
  • Building Security
  • Waste and Free Recycling (Allocation)
  • Merchant Fees
  • IT Services and Security Solutions

3. Sustainable working

Sustainable working

We promote the district’s approach to sustainability and environmental awareness, supporting new schemes and initiatives.

4. Safer and Cleaner

Our team of dedicated Street Wardens and Place Ambassador
work alongside the local authorities to keep the streets and public spaces safer and cleaner.

At a glance:

  • Membership of Safer Business Network
  • Radio link (Fitzbac)
  • Street Warden service reporting anti-social behaviour, crime and supporting businesses and community
  • Collaborative working with local agencies, central authorities and the police
  • Business continuity and resilience advice and support including training
  • Training (ACT)
  • Street management and Place Ambassasdor reporting street cleansing, highways and other street issues

How to report a crime

It is imperative that any crime is reported so the police have a true figure of crimes in the area. This helps them prioritise additional resources to ‘hot spots’.  View how to report crime

5. Events and promotions

Events and promotions

Our unique events, business collaborations and marketing programmes with bespoke offers for member organisations, make the area a fun and vibrant place to be.

To sign up as a venue participator please email marketing@fitzroviapartnership.com

At a glance:

  • Member collaborations
  • Member events
  • Loyalty schemes
  • Food and retail events
  • Local marketing
  • Destination marketing
  • EnjoyFitzrovia
  • Seasonal campaigns
  • Online promotions
  • Christmas lights
  • London-wide events, e.g. Lumiere London, London Design Festival
  • Food and retail trails

Results at a glance

Sweet F’Eat

Sweet F’Eat is a food, drink and retail trail around Fitzrovia which showcases the area’s diverse mix of independent and UK flagship venues. Sweet F’Eat 2019 saw more than 2,000 samples distributed by 22 participating venues across the area. Footfall increased by 17,000 additional visitors who took part in breakfast, lunch and happy hour trails. The busiest time was 1pm but there was also a noticeable increase in dwell time after 5pm with 37% of participants enjoying the Happy Hour trail, compared to 41% for lunch and 22% for breakfast. Participating venues reported an increase in trade both on the day and following the promotion. This was also a platform for them to market back to participants with bounceback offers. Overall a great success.

6. Insight


We commission specialist reports for strategic decision making. We bring local businesses together through business-focused events and networking.

At a glance:

Footfall reports
Crossrail impact study
Business events and networking
Business rate reports
Occupancy levels
Air quality
Crime statistics
Street activity
Deliveries report
Crossrail statistics
Shaping Change Impact
Resiliance and Continuity Planning