As a property owner of several multi-tenanted buildings, The Fitzrovia Partnership successfully provides additionality to the area in terms of provision of services, such as street cleaning, safety but also events and promotions which our tenants can enjoy.

Vasiliki Arvaniti, Board Member
Head of Asset Management, Derwent London

Home » Work Programmes » 6. Promotions & Communications » Promotions / Communications


The Fitzrovia Partnership has a broad communications and events programme that is free to use for member businesses. We promote and communicate to targeted audiences, from local business owners, to employees, to the local community and to visitors in Fitzrovia.

Our events, business collaborations and promotional programmes with their bespoke offers for member organisations, make the area a fun and vibrant place to be.


Our events and marketing showcase the area’s diverse mix of businesses – leading flagship stores to small independents – and capture the spirit of the area.


Food & Drink Trails

Fitzrovia is known as a foodie destination, The Fitzrovia Partnership organises food trail to allow people to try what’s on offer in a fun way.

Charlotte Street Fayre

A one-day event with food and drink stalls on a transformed Charlotte Street, it brings in over 50,000 people over the day.

Let’s Do Fitzrovia

A dedicated Fitzrovia promotion which typically includes events, offers and trails and promoted in Fitzrovia and to a wider London audience.

Christmas Lighting Programme

Funded by The Fitzrovia Partnership, the Christmas lights are selected to reinforce key themes of the area such as retail and restaurants and bring positive attention to the area.


With two highly engaged audiences – local businesses and employees, and local residents and people interested in Fitzrovia – a regular emarketing programme communicates new openings, offers, news at no cost to member businesses.

Destination Marketing

Home to flagship stores, independent retailers, restaurants, cafes, bars coupled with the rich history and creativity that pervades the area, we build on the USPs to create a strong identity for Fitzrovia.

LoyalFree App

LoyalFree is Fitzrovia’s loyalty programme with over 60 offers and discounts at bars, restaurants, shops and beauty venues in the area.  Food trails, interactive trails, events and activities are also available through through the app and monthly competitions provide an additional promotional opportunity.

Social Media

A robust schedule of organic and promotional posts featuring local businesses are implemented across key social media channels to showcase the area and attract visitors. This is at no cost to member businesses.

Facebook @EnjoyFitzrovia
The latest offers, events, new openings in the area. Historical facts and figures.

Instagram @EnjoyFitzrovia
Capturing Fitzrovia through the lens.

TikTok:  @Enjoy.Fitzrovia
Fun and creative in Fitzrovia

Twitter @fitzpartnership
Instant updates of activities in Fitzrovia

The consumer website with every business detailed in Fitzrovia, The easy-to-use interface allows visitors to find their perfect venue or retail outlet, and includes the latest offers and events.

There is no cost to businesses in Fitzrovia to be featured.

Contact the marketing team for more information.

Sign up for offers at


An extensive communications plan with business related news and activities keeps our membership up to date with vital information. Weekly emails are focussed on business news, insights and local activities such as events and offerings.

Social Media

Corporate news and updates pertaining to Fitzrovia and the wider area.

Twitter @fitzpartnership

LinkedIn @TheFitzroviaPartnership

The business website with the current business programme and projects for Fitzrovia. The website has a password protected area for members which houses important documents, insight reports, member offers.  


Fitzrovia websites

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