PROGRAMME 6: PROMOTION AND COMMUNICATIONS

PROMOTIONS

The Fitzrovia Partnership has a broad communications and events programme that is free to use for member businesses. We promote and communicate to targeted audiences, from local business owners, to employees, to the local community and to visitors in Fitzrovia.

Our events, business collaborations and promotional programmes with their bespoke offers for member organisations, make the area a fun and vibrant place to be.

THE FITZROVIA PARTNERSHIP WILL:

Provide access to local marketing promotional platform.
Work with the Local Authority and partners on targeted, district-wide events to attract visitors and a strategy to promote the district. Organise events and develop collaborations to create news, offers, content and reasons to visit:
- Food and retail events
- Homeware shopping promotions
- Retail calendar trails
- Quarterly loyalty promotion
London-wide events, e.g. London Design Festival
Deliver promotional activity via social media, website, printed material, enewsletters, paid media and campaigns.
Deliver exclusive member-to-member offers and consumer loyalty scheme and facilitate member collaborations, connecting the office community with retail and hospitality venues.
Deliver a seasonal lights campaign.

COMMUNICATIONS

An extensive communications plan with business related news and activities keeps our membership up to date with vital information. Weekly emails are focussed on business news, insights and local activities such as events and offerings.

THE FITZROVIA PARTNERSHIP WILL:

Provide weekly business and operational newsletters to ensure our members are kept up-to-date with what is happening in the area.
Ad hoc e-alerts with time critical information e.g. security updates.
Workshops, seminars and face-to-face training with experts on key issues and topics, providing information, learning and development opportunities.
Identify opportunities to encourage and foster new business collaborations
Actively engage the local community into a CSR programme.

As a property owner of several multi-tenanted buildings, The Fitzrovia Partnership successfully provides additionality to the area in terms of provision of services, such as street cleaning, safety but also events and promotions which our tenants can enjoy.