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PROGRAMME 6: PROMOTION AND COMMUNICATIONS
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CAMPAIGNS

PROGRAMME 6: PROMOTION AND COMMUNICATIONS

The Fitzrovia Partnership runs a series of campaigns every year that aim to highlight key issues and/or change behaviour. The campaigns are promoted across Fitzrovia to businesses and residents.

Streamlined recycling in Fitzrovia

The purpose of this campaign is to encourage more streamlined recycling to reduce mixed recycling waste. 

This campaign aims to change recycling behaviours on a business and individual level across Fitzrovia, by focusing on underutilised recycling streams for commonly used materials including

  • Soft plastics
  • Glass
  • Coffee cups

Businesses using First Mile can use purchase dedicated flexible plastic, glass and/or coffee cup recycling bags, available to member businesses at a discounted rate.

For any queries, email alice.maisey@fitzroviapartnership.com 

Coffee Cup Recycling 

From 28 October 2024

Why should I recycle coffee cups?

With approximately 2.5 billion disposable coffee cups used in the UK each year, equating to around 7 million a day. These single use cups typically end up in general waste bins which add to landfill or incineratore sites, both harmful to the environment. 

Though these cups cannot go in general recycling it is possible to recycle them given the right avenues.

Alternatively, if you’d prefer to cut your carbon footprint even more, buying a re-usable coffee cup can be a more sustainable and economic option. We’ve partnered with over 20 local coffee shops in Fitzrovia who offer a discount to customers who bring their own cup.

But aren’t coffee cups impossible to recycle?

Recycling coffee cups used to be a problem because of the plastic lining, but luckily, technology has advanced.

First Mile offer streamlined recycling sacks at a discounted rate for TFP member businesses. Their coffee cup recycling sacks each hold up to 250 cups.

How does it work?

Once collected, the cups are baled in First Mile’s sorting facility before being sent to a paper factory in the North of England that uses a specialist process to recycle coffee cups.

The cups are first washed and pulped, which separates the plastic lining from the card. The remaining card fibres are used to make new paper products, such as bags, cardboard or notebooks, while the plastic is used as green energy to fuel the papermaking process. This use of all the materials ensures your disposable cups are fully recycled, and nothing goes to waste.

Glass Recycling 

From 28 June 2024

What can be recycled?

  • Glass bottles and jars
  • Wine bottles

Why should I recycle glass?

  • Glass is infinitely recyclable, without any loss of quality. All glass can be recycled into new glass!
  • Because glass can be recycled repeatedly without losing any of its quality, it is among one of the most sustainable materials out there.
  • New glass jars and bottles made from recycled crushed glass requires significantly less energy than that produced from virgin materials.
  • Glass recycling is much cheaper than general waste services, so you can also save money by splitting out your glass.

Soft Plastic Recycling

From 18 March 2024

What are soft plastics?

  • Plastic bags (e.g. frozen food bags, bread bags, shopping bags)
  • Seals (clear film from salad boxes, sandwich boxes, top of food trays) 
  • Wraps (Bakery food, household items, beauty items)
  • Pouches (plastic used for food and household items)
  • Cling film
  • Bubblewrap

Where can I take soft plastics in Fitzrovia?

Marks & Spencer Foodhall on Tottenham Court Road is our official recycling destination, which has a free-to-use soft-plastic bin for the general public and individuals who would like to dispose of their soft plastics reponsibly. 

First Mile has specific bags for flexible plastic which are available to member businesses at a discounted rate of 10%. View the Member Savings Scheme.

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