Transport for London has announced a multi-year deal with internationally renowned licensing agency IMG to expand its brand engagement and licensing programme both within the UK and across the world.
Working together, the two companies will look to extend TfL’s internationally recognised brand across new markets, with a special focus on engaging children and supporting wellness and active travel products. These will include apparel and accessories, home, gift and stationery, publishing, food and beverage, toy and games, and experiential experiences.
