13 Fitzroy Street, London, W1T 4BQ. Tel: 020 7755 3192 Email: info@fitzroviapartnership.com @Fitzpartnership © The Fitzrovia Partnership 2019

Managing Fitzrovia’s Street Environment

We are actively working towards an increased improvement in the way that our streets are managed.

Our programme of weekly cleanses progresses, with approximately 2250 sq meters cleansed in the month of October, and continues to receive praises from retailers operating in the area cleaned.

We have now cleansed a further three areas in and around Tottenham Court Road;

  • Tottenham Court Road – Percy Street to Windmill Street
  • Tottenham Court Road and outside 307 Euston Road
  • Tottenham Court  Road – Howland Street to Maple Street

There is a substantial build-up of grime and dirt especially around street furniture and alfresco dining areas. To supplement this service we are also working with our contractors as to the best way to deal with areas which get dirty and grimy more regularly such as where food waste and rubbish sacks are often placed.

The street cleansing programme continues each Monday night. We are currently concentrating on Tottenham Court Road from the American Church along to Howland Street on the West side. This is a large area that is very dirty so this will probably be our focus for the next 2 weeks. Our Ambassadors will visit premises operating adjacent to the area to be cleaned and will make sure that the managers are aware of the cleansing.

Street Management

We have regular meetings with the Camden Borough Monitoring Officer to discuss hot spots for waste and cleansing and to find resolutions to these issues. The services delivered by Camden are monitored against their baseline and where there appear to be shortfalls we work with the Borough Monitoring Officer to rectify these  or raise them with the Council.

We aim to:-

  • Identify and reduce the level of flytipping
  • Ensure that waste is presented on the street for collection correctly and not spread along the street
  • That bins, both litter and recycling,are emptied regularly and waste is not allowed to build up
  • That areas of paving with heavy staining and grime are identified and cleansed
  • That street furniture is clean and fit for use
  • That rough sleepers and beggars are reported to the right agencies to ensure that they can be signposted to the relevant help

Ops Report - Chart Oct.jpg


Street Ambassador, Wojciech Wojteczek concentrates on street management, patrolling the streets, identifying and reporting hot spots or areas of concern. The monthly operations report outlines which streets and which issues are the most common within the area and provides intelligence to assist with Police and local authority tasking.

To date the team have reported over 1750 issues, with begging, rough sleepers and fly tipping remaining the most prevalent in the area.

As we gather more detail and information we are able to identify areas where we can provide additionality to the services provided by our partners.

Business Visits

Street Ambassador, Theresa O’Connell is responsible for visiting members on a regular basis to raise awareness of developments in the area, to discuss crime trends and to report back members concerns. In the period between August to October she has visited 643 businesses and is building strong relationships with members.

An important result to come from her visits has been that she is updating our members contact details, identifying who has moved on and who new taken over. This will help us to ensure that our mail outs become more focused and hit the right people.

If you have had changes to your staff contacts, please let us know by emailing us or telephoning 020 7755 3192.