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Our Design inspiration for our Fitz&Sits seat is taken from a quote of Virginia Woolf a former resident of Fitzrovia, who lived on Fitzroy Square.
Our intervention will turn everyday passers-by into curious explorers, inviting them to explore the cultural richness of the past and present through materials and textures. The cultural and social history of Fitzrovia, with its multicultural community, artists, and traders, emerges as an ideal source for inspiration.
Two tile-making workshops were held in Fitzrovia so the community could be part of the creative process. The tiles made in the workshops are used on the base of the seat.
About Us
Pei-Chi Lee and Asia Zwierzchowska met at a residency in Slavutych, Ukraine, in 2021, and have since collaborated on projects across art and design. With a background in textile and architecture, their projects, driven by play and storytelling, examine the relationship between heritage, wellbeing, and sustainability.
Asia Zwierzchowska is an architect. She gained experience at London practices such as Assemble and Stanton Williams. Currently, she runs a retrofit housing project at Haringey council. She was recognised as one of nine Polish designers shaping the future by a leading architectural magazine “Architektura” in December 2024. Asia is a design tutor at Birmingham School of Architecture and a mentor at University of Westminster.
Pei-Chi Lee is a Taiwan-born, UK-based interdisciplinary artist whose work examines how culture and infrastructure shape human behaviour. She earned an MA in Textiles from the Royal College of Art, London, in 2019. Since then, her work has been exhibited nationally and internationally, and she has led projects, workshops, and talks on playfulness and well-being. Recently, she completed a residency with Foundation Art Divvy in Lahore, Pakistan, supported by Delfina Foundation and the British Council.
About Seddons GSC
Seddons GSC is a leading law firm based in London’s West End, with a strong reputation for both commercial and private client work. We deliver practical, cost effective legal advice across a range of specialisms with particular expertise in:
Our clients are drawn from all business sectors and include corporations, small and medium sized enterprises and entrepreneurs, based in the United Kingdom and overseas. We pride ourselves on the quality of our advice, delivered by lawyers from diverse backgrounds but with equal commitment to service. Our business clients operate across a wide range of sectors and we support our individual clients in a variety of domestic and personal situations, in both cases often with an international dimension.
Why are we sponsoring a Fitz&Sits seat?
Why you Seddons GSC is proud to be sponsoring a Fitz&Sits bench to help support the development of public space in Fitzrovia – a neighbourhood which is central to both our clients and colleagues. As a firm, we are deeply rooted in the local community and pleased to be contributing to an initiative that brings creativity and vibrancy to the streetscape. Supporting a bench through this campaign allows us to play a part in improving urban life while also supporting emerging design talent and values such as inclusion, sustainability and innovation – all of which are integral to us as a firm.
What does it mean to us?
Being involved in this campaign provides us with an opportunity to help support local voices, strengthen community ties and invest in the cultural identity of Fitzrovia. We’re excited to be part of a project that encourages connection, creativity and everyday moments of rest and reflection in our often hectic lives.
Fitzrovia is a Destination for the 2025 Festival which will be a Fitzrovia-wide celebration with more than 20 events throughout June.
From exhibitions to workshops to talks to trails to installations to performances, there are many exciting events to enjoy.
Fitzrovia Lates takes place on Thursday 26 June from 6pm – 9pm and is a diverse and inclusive evening of events, workshops and exhibitions for Londoners and visitors to explore architectural practices in the district.
Developed collaboratively with local stakeholders, these events bring together creativity, community and city-making practices which reflect the unique identities of people and the area.
View all the events which are part of Fitzrovia Destination.
The Fitzrovia Partnership provides a cohesive approach to help businesses achieve shared objectives and as an area we are making great strides to achieve a more economic and environmentally sustainable district. 
Fiona Clark, Board Member
Practice Director and Co-owner, David Miller Architects
