KEY PROJECT HIGHLIGHTS
PRIORITY
CIRCULAR ECONOMY
ACTION
Promote best practice and case studies to support businesses and the community; adopt circular economy thinking and practices, including using fewer raw materials and reducing waste, extending the life of products, such as offering repair services, providing spare parts, and designing products that are easy to upgrade and using waste materials as resources in new production processes.
LEAD
The Fitzrovia Partnership
TFP PROGRAMME
Environment and Place
DELIVERED
- Food Waste turned into value-added products
Working with Cavendish Living Lab at University of Westminster, coffee grounds are collected from local cafes and turned into high quality fertiliser to grow greens at the University. The greens are provided to the Soup Kitchen, part of the American Church, Tottenham Court Road. - Food Waste converted into clothing
Food waste from Charlotte Street Hotel has been turned into clothing by the students at University of Westminster as part of a trial. - Surplus Food promoted through Too Good to Go App
The Fitzrovia Partnership is encouraging local hospitality businesses to use Too Good to Go to sell surplus food and limit food waste. - Textile waste used in Fitz&Sits seat construction
Part of Fitz&Sits placemaking intervention, textile waste is collected from the community and turned into Fabreco ®, a solid building material, to use in the seat construction.
NEXT STEPS
Continue to expand circular economy projects and encourage circular economy thinking.
STATUS
In Progress
PRIORITY
RECYCLING RATES
ACTION
Encourage uptake of single-stream recycling rates to 65% by 2030
LEAD
The Fitzrovia Partnership
TFP PROGRAMME
Reducing costs
DELIVERED
Single-stream recycling increased to 17 individual waste streams.
Working with preferred supplier, First Mile, the district now recycles more single-stream products than any other area in London with First Mile.
2025 Results
Fitzrovia Average Recycling Rate (First Mile): 63.1%
Veolia Camden: 32.1%
Veolia Westminster: 35%
NEXT STEPS
To work with Veolia Camden and Westminster to educate businesses and improve recycling rates.
STATUS
In Progress
PRIORITY
PLACEMAKING
ACTION
Work with the London Festival of Architecture, businesses and the community to trial temporary street closures and activations on at least one public space each year; monitoring of impacts and ensuring legacy plans to make these changes permanent
LEAD
The Fitzrovia Partnership
TFP PROGRAMME
ESG
DELIVERED
- Rabbit Warren Street saw the transformation of Warren Street to re-imagine the road and street. The two-day activation with food and drink stalls, live music and street games increased footfall by 50% and attracted workers, residents, pre-school families, after-school children, hospital visitors and teenage patients.
- Fitz&Sits will address the lack of public seating in the district through an artist-designed seat trail. Sponsors from nine businesses have enabled the trail to test the concept of adding more seating to the district throughout June 2025.
NEXT STEPS
For Rabbit Warren Street, to work with Camden Council to deliver public realm and improvements on Warren Street.
STATUS
In Progress
PROJECT UPDATES
THEME
GOVERNANCE AND MEASUREMENT
ACTION
- Appoint from TFP board a sustainability lead representative
- Establish a Sustainability Group comprising TFP members and external experts tasked with overseeing the implementation of the TFP Sustainability Strategy and Action Plan and setting actionable, measurable targets for sustainability across Fitzrovia
- Establish quarterly sustainability forums
LEAD
The Fitzrovia Partnership
TFP PROGRAMME
Voice and Representation
STATUS
Completed
THEME
REDUCING WASTE
ACTION
Offer free waste and recycling audits
LEAD
The Fitzrovia Partnership
TFP PROGRAMME
Environment and Place
STATUS
In Progress
Updated quarterly after each Sustainability Group meeting.
Last update: April 2025
