Through our partnership with First Mile, The Fitzrovia Partnership has been supporting over 100 members to improve their environmental impact and achieve cost savings through effective recycling.
Over the last year we have:
Increased our recycling rate from 59.65% to 61.15%, which is higher than London’s 48% average non-household recycling rate1
Recycled 949 tonnes, 424 tonnes more than the previous year
Recycled 226 tonnes of food, 94 tonnes more than the previous year
Avoided 1,461 tonnes of CO₂ emissions, 622 tonnes more than the previous year
Saved 8,719 trees through paper recycling, 4,048 more than the previous year
Generated 390,622 kWh of energy through non-recyclable waste, 154,908 kWh more than the previous year.
Period: 1st June 2025 – 31st May 2026 vs 1st June 2024 – 31st May 2025
1. Source: ReLondon, https://relondon.gov.uk/increase-recycling
Creating a greener Fitzrovia
The Fitzrovia Partnership and First Mile provide businesses with exclusive discounted rates, a price match promise, zero-to-landfill waste services, recycling reviews and ongoing guidance to improve recycling rates and reduce costs.
The more businesses that benefit from this scheme, the greater the environmental benefits for Fitzrovia as a whole. With up to three waste collections a day, First Mile can consolidate collections and reduce the number of different waste vehicles on local streets, helping to cut congestion and emissions across Fitzrovia.
This work directly supports our mission to create a more environmentally sustainable and resilient district through meaningful collective action.
Book a free waste audit for your business
We are currently offering a limited number of free waste audits to our members. You do not need to be an existing First Mile customer to take part. Waste audits provide businesses with a detailed review of their waste and recycling practices, helping to:
- Improve recycling rates
- Identify opportunities to reduce waste management costs
- Ensure compliance with Simpler Recycling legislation
- Provide tailored recommendations.
