‘Think Twice’ pays tribute to Fitzrovia as a cornerstone of creativity, a hub of embracing freedom of expression throughout time, where artists and designers from the Bloomsbury Group were thriving in the early 20th Century.

The Bloomsbury Group were radical in many ways: in their work, they exhibited a restless questing for new forms, contributing to early expressions of English modernism in art. In their philosophy, they were pioneers across fields as varied as feminism, pacifism, art theory and economics. And in their personal lives, they were famously fluid too – many were queer, and their romantic and sexual relationships were often non-monogamous and mutually entangled.

As important ‘voices’ for the area, three of the members of the group, Roger Fry, Vanessa Bell and Duncan Grant founded Omega Workshops in 1913, which was located in 33 Fitzroy Square as a ground breaking collective that fused art and design in innovative ways. The workshops aimed to blur the boundaries between fine and decorative arts, producing furniture, textiles, ceramics, and other household items adorned with bold, modernist designs.

The Omega Workshops marked an exciting period of opportunity for women to study and work in the arts, a field traditionally dominated by men. During this time, many London art schools began admitting women to study disciplines such as art, painting, and design for the first time. Women played pivotal roles within the Omega Workshops, with Vanessa Bell serving as codirector and artists like Winifred Gill, Joy Brown, and Nina Hamnett contributing as designers and artist assistants.

Women were also key patrons of the Omega Workshops, with wealthy socialites frequently visiting to purchase clothing, furniture, ceramics, and other household items. The Omega Workshops reflected a broader movement toward greater artistic freedom and increased representation of women in the arts. Though the Omega Workshops closed in 1919, their influence on modern design and the integration of art into everyday life remains profound. Omega Workshops still have a fantastic freshness, vitality and resonance to modern day and many are fascinated with the design that was taking place over 100 years ago.

About Us

Andrada Calin is a chartered architect with experience in residential, commercial and transport infrastructure.

As a designer Andrada is willing to respond to social and environmental agendas that lead to towards a more sensitive approach to design.

Andrada joined the public sector in 2020 and works for the London Borough of Hackney where she works with communities directly by upgrading their existing housing stock and public realm. Parallel to this, Andrada teaches young children about architecture and the profession emphasising on sustainable practice and living.

Tabby Bunyan is the founder of RE_CONSIDERED, a pioneering sustainable design company she established in 2020 with the backing of Innovate UK’s Young Innovator’s Award.

Driven by a deep commitment to reducing consumption and encouraging mindful purchasing, Tabby seeks to inspire a shift in how people perceive and interact with the products they own. Her work revolves around repurposing fashion waste, developing innovative solutions to the evergrowing waste crisis, and providing alternatives to fast fashion and disposable goods.

The RE_CONSIDERED team has over 20 years experience in composite and new material development for industries including aerospace, architecture, and sustainable infrastructure. Tabby’s impact has been recognized with industry awards, including the DBACE Bursary, and her work in circular fashion has garnered attention from publications such as Vogue, The Economist, Tatler, and The Telegraph. She is now part of the Fashion For Good community in Amsterdam, while overseeing RE_CONSIDERED’s workshop in, Wiltshire, UK.

RE_CONSIDERED has forged collaborations with leading innovators in the creative and sustainability sectors, including FibreLab and BEEN London further cementing Tabby’s role in sustainable design and circular fashion.

Mark Smith studied furniture making at the Canberra School of Art. In 2004 he moved to London and joined Isokon Plus heading up the workshop producing the modernist classics as well as collaborating closely with designers including Barber and Osgerby and Jasper Morrison to add new designs to the Isokon family. As a partner at Isokon Plus Mark was involved in projects including The Bodleian Libraries Chair, Oxford. He became Director of Manufacturing at VG&P and Isokon in 2018 where he continues to lead a talented team of makers producing award winning new design alongside the Isokon range.