SIX WORK PROGRAMMES 2022 > 2027
PROGRAMME 6: PROMOTION AND COMMUNICATIONS
Home » Work Programmes » 6. Promotions & Communications » Promotions / Communications
SIX WORK PROGRAMMES 2022 > 2027

PROGRAMME 6: PROMOTION AND COMMUNICATIONS

PROMOTIONS

District events

Our events and marketing showcase the area’s diverse mix of businesses – leading flagship stores to small independents – and capture the spirit of the area.

Food & Drink Trails

Fitzrovia is known as a foodie destination, The Fitzrovia Partnership organises an annual food trail to allow people to try what’s on offer.

Christmas Lighting Programme

Funded by The Fitzrovia Partnership, the Christmas lights are selected to reinforce key themes of the area such as retail and restaurants and bring positive attention to the area.

London Festival of Architecture (LFA)

The Fitzrovia Partnership and London Festival of Architecture have formed a four year partnership to showcase Fitzrovia. This month long celebration of architecture and city-making, takes place every June across London. 

Read more about LFA in Fitzrovia.

London Design Festival (LDF)

Fitzrovia was an official Design District for London Design Festival 2024. The area is known for being home to global leaders in furniture design, as well as being the spiritual home for architecture and the built environment.

Read about Fitzrovia Design District 

Destination Marketing

Home to flagship stores, independent retailers, restaurants, cafes, bars coupled with the rich history and creativity that pervades the area, we build on the USPs to create a strong identity for Fitzrovia.

EnjoyFitzrovia.co.uk

The consumer website with every business detailed in Fitzrovia, The easy-to-use interface allows visitors to find their perfect venue or retail outlet, and includes the latest offers and events.

There is no cost to businesses in Fitzrovia to be featured.

Visit EnjoyFitzrovia.co.uk

LoyalFree App

LoyalFree is Fitzrovia’s loyalty programme with over 60 offers and discounts at bars, restaurants, shops and beauty venues in the area.  Food trails, interactive trails, events and activities are also available through through the app and monthly competitions provide an additional promotional opportunity.

E-Marketing

With two highly engaged audiences – local businesses and employees, and local residents and people interested in Fitzrovia – a regular emarketing programme communicates new openings, offers, news at no cost to member businesses.

Social Media

A robust schedule of organic and promotional posts featuring local businesses are implemented across key social media channels to showcase the area and attract visitors. This is at no cost to member businesses.

Facebook @EnjoyFitzrovia
The latest offers, events, new openings in the area. Historical facts and figures.

Instagram @EnjoyFitzrovia
Capturing Fitzrovia through the lens.

Twitter @EnjoyFitzrovia
Instant updates of activities in Fitzrovia

Contact the marketing team for more information.

Sign up for offers at enjoyfitzrovia.co.uk.

As a property owner of several multi-tenanted buildings, The Fitzrovia Partnership successfully provides additionality to the area in terms of provision of services, such as street cleaning, safety but also events and promotions which our tenants can enjoy.

Vasiliki Arvaniti, Board Member
Head of Asset Management, Derwent London

The Fitzrovia Partnership uses cookies to ensure that you get the best experience on our website. Learn more

Member Login