Members Login
SIX WORK PROGRAMMES 2022 > 2027
PROGRAMME 2: ESG – ENVIRONMENTAL, SOCIAL AND GOVERNANCE
Members Login

Home » Work Programmes » 2. ESG » Future Focused Fitzrovia

SIX WORK PROGRAMMES 2022 > 2027

PLASTIC FREE JULY

Plastic Free July

Plastic Free July is a global movement that helps millions of people be part of the solution to plastic pollution – so we can have cleaner streets, oceans, and beautiful communities.

Plastic Free July is about learning to make small changes that make a big impact. Whether you are choosing to stop using just one single use product for the month, or many, this campaign is all about choosing to refuse single use plastics and make a real difference.

Ways to get involved
  • Bringing or borrowing a reusable coffee cup or dine-in at your local café.
  • Find plastic free alternatives when buying fruit & veggies.
  • Bring your own reusable shopping bags and help reduce plastic waste.
  • Refuse plastic straws when buying a drink & BYO reusable alternative!
  • BYO reusable water bottle instead of buying plastic ones.
  • Plan ahead & avoid pre-packed bread, rolls & baked goods.
  • Avoid the plastic trays used for meat, fish and deli items.
  • The three R’s for a better planet – reduce, reuse, recycle.

Soft Plastic Recycling

While Plastic Free July is all about minimising your plastic use, it is hard to cut out single use plastic all together. Where you do need to use plastic, it is important to make sure it is recycled properly.

In Fitzrovia, flexible plastic can be recycled in two easy ways:

Marks & Spencer Foodhall on Tottenham Court Road is our official recycling destination, which has a free-to-use soft-plastic bin for the general public and individuals who would like to dispose of their soft plastics reponsibly. 

First Mile has specific bags for flexible plastic which are available to member businesses.

Exclusive July discount with First Mile

Our members can receive a special deal this Plastic Free July. For the entire month of July, we will offer:

  • Complimentary Flexible Plastic Recycling through your First Mile allocation, also available to new First Mile customers. 
  • 50% off all Flexible Plastic Recycling orders if you have exceeded your complimentary allocation, for orders placed in July with First Mile.

How It Works:

 

Learn more about single stream recycling available to The Fitzrovia Partnership members.

Recycling Process

The First Mile bags are made from 100% recycled flexible plastic, ensuring that your recycled material is reused in a circular system. After collection, the soft plastics are checked at our depots, baled, and sent to a partner company committed to reducing plastic waste in the UK.

These plastics are then cleaned, shredded, and melted to create new plastic pellets. The pellets are reprocessed into new products, including new bin bags, which reduces the amount of plastic waste that ends up in landfills.

What are soft plastics?

  • Plastic bags (e.g. frozen food bags, bread bags, shopping bags)
  • Seals (clear film from salad boxes, sandwich boxes, top of food trays)
  • Wraps (Bakery food, household items, beauty items)
  • Pouches (plastic used for food and household items)
  • Cling film
  • Bubblewrap

The Fitzrovia Partnership provides a cohesive approach to help businesses achieve shared objectives and as an area we are making great strides to achieve a more economic and environmentally sustainable district.

Fiona Clark, Board Member
Practice Director and Co-owner, David Miller Architects

1. Voice & Representation
3. Environmental & Place
© The Fitzrovia Partnership 2025. Privacy Policy.
The Fitzrovia Partnership uses cookies to ensure that you get the best experience on our website. Learn more
Got It!

Member Login

Register