Key Duties and Responsibilities

Campaigns, content creation and management

• Schedule and manage the annual marketing calendar in line with company objectives.
• Develop tailored campaigns for audiences to drive member engagement, brand and district awareness.
• Plan, execute and optimize campaigns across digital and print channels.
• Develop campaign toolkits and templates to support member participation.
• Maintain accurate and timely content on the company’s websites and channels to reflect the brand values, activity and evolving reputation.
• Plan and update all social media accounts including but not limited to Meta and LinkedIn with responsibility for growth targets.
• Scope, manage, develop and distribute required marketing materials using digital and print platforms
• Actively collate and report on all aspects of marketing and communications for internal and external purposes and consider innovation/service improvements where appropriate.
• Set and monitor KPIs across campaigns and events for continuous improvement.
• Work with external agencies managing the creative process to deliver on time and in budget.

Brand and communications  

• Assist in the planning and delivery of a new brand identity and brand proposition
• Maintain an accurate and relevant image library and logo library for communications purposes, with the ability to do necessary editing.
• Maintain accurate and up-to-date membership materials for use in member communications.
• Responsible for sourcing, designing and maintaining an up-to-date bank of corporate assets.
• Act as brand guardian for all corporate content and visual identity.
• Prepare and deliver executive communications on behalf of senior leaders as needed.
• Lead on presentations and meetings with member businesses as required.
• Support accurate recordkeeping of the contact database.

Event Planning and delivery

• Lead the planning, delivery, promotion and evaluation of campaign focussed events.
• Oversee the annual events calendar across the company, ensuring they are in line with company objectives.
• Manage supplier and venue relationships, ensuring events are delivered on time and within budget.
• Collaborate across departments to ensure events align with wider business objectives and advise on requirements as needed.
• Ensure events meet company quality and branding standards.
• Lead on promotion of events and attendee engagement strategies.
• Monitor spend to ensure events remain within budget and collect post-event feedback for continuous improvement.